Are You Putting Web Search Results at Risk with Paid Advertising?

If you bid on keywords for a term or phrase that you rank well for in a search engine, might your organic result be filtered in some instances, when your ad appears on the same page? A newly granted Microsoft patent is the first I recall seeing which discusses such a possible interaction based upon the appearance of paid listings and Web search listings for the same page (URL) on a single search engine results page. The patent, Systems and methods for removing duplicate search engine results, explores filtering organic results when there's more than one URL pointing to the same page (i.e., h [...]


Google Billboard & Google Kiosk Coming?

Clickz columnist Ryan Naraine wrote up some of his thoughts about a Google patent application (Allocating advertising space in a network of displays) that would enable advertising upon electronic displays and billboards in shopping centers and other places, in his article Google Patent Filing Hints at Digital Billboard Ad Network. While New Scientist wrote about the patent filing last week, and I had a writeup on it the day it was published, Ryan does a nice job of providing some context to how this electronic display network might work... Ryan tells us that: If the filing is a sign of th [...]


Search Patent Documents for 1-12-07 – Limited Access Documents in Search Results

A wide range of newly published patent applications and granted patents, covering such ground as subscribed content in search results from Google; tag searching, detecting similar audio files, and simpler support vector machines from Yahoo; geographic based searching from MetaCarta; and data center architecture and smarter results to queries from Microsoft, amongst others... Patent Applications Document access control Google (20070005595) Focuses primarily on setting the ability to access documents for individuals. Where it starts to become interesting is when it discusses checking acces [...]


Improved Information Retrieval – Looking at Context with Susan Dumais

Desktop and file search can be very different than web search, and the user's context plays an important role in what is valuable when creating a search algorithm. But understanding context may be helpful to web search, too. Microsoft's Susan Dumais has done an extensive amount of research on how users interact with search applications for the desktop and for Microsoft's Vista. She recently visited Yahoo, as part of their Big Thinker Series. The presentation was at their Yahoo! Mission College location on Tuesday, December 12, 2006.(via Gary Price.) A Microsoft patent application from thi [...]


Intertainer Sues Google For Patent Infringement On Online Video & Audio Distribution

The NY Times reports that Google, Apple and Napster were all sued by Jonathan T. Taplin's Intertainer for patent infringement of a 2005 patent. Intertainer's patent covers commercial distribution of audio and video over the Internet. I believe this is the patent application filed on November 24, 2005, named "Digital entertainment service platform." Google, Apple and Napster have not commented on the lawsuit. [...]


Patent Filing for Google Mobile Search Provides Indexing Clues

Mobile search has its own rules, and if you want your pages indexed for people searching with handhelds, it may help to take a look at some of the patent applications that have come out lately from Microsoft and Google on the topic. Microsoft provided some details about what they are looking for in a patent filing from September, Mobile friendly internet searches. They note there that they will only index some pages for their mobile search. And Google... Google underscores that same point in a patent filing from this last week. I have more about the patent application and some of the de [...]


Judge Dismisses Google AdSense & AutoLink Toolbar Lawsuits

Judge dismisses lawsuit against Google at BusinessWeek covers a patent infringement case against Google over AdSense and Google Toolbar's AutoLink feature being tossed out. The case was brought by HyperPhrase Inc. against Google. The judge dismissed the infringement claims, calling the AdSense claims "nonsense" and finding that AutoLink "performs a completely different function in a different way to achieve a different result." [...]


Search Patents Filings from 12-20-06 – Reranking on Information Redundancy and on Searcher Affinities

Some processes covered in patents granted last week by the US Patent and Trademark Office: Microsoft reranking results based upon redundancy of information, Ask reranking pages based upon affinities between searchers, Hewlett-Packard creating queries for searchers to investigate from scanned documents, and; Exalead forming dynamic query refinements from words found in documents located within search results. A number of new patent applications were published also, which involve search in some manner. Microsoft describes targeted contextual advertising in alerts, and debuts two versions of [...]


Google Patents Search Results Page

Google patented "Graphical User Interface" from Dirson notes that Google was granted a patent today on its "graphical user interface" that most of us would call its search results page. Perhaps that might stop some of the copying going on! Seriously, I can't find enough about the patent to see how extensive it might be or what exactly it covers. You'll find the actual filing here. Bill Slawski might be along in a bit to dig deeper into the patent. Here are the three screenshots from the filing: Postscript, from Bill Slawski: While a utility patent protects the wa [...]


New Search Patents Granted December 5, 2006 – Tracking Yahoo’s Buzz

Three new search related patents were granted yesterday at the US Patent and Trademark Office to Yahoo, Google, and IBM. The Yahoo Patent looks at how to measure the buzz around categories, topics, and terms from their use at the Yahoo Portal. Google's filing focuses upon matching anchor text to find related documents in different languages. IBM's document discusses an unstructured information management and a two level searching technique. Yahoo's Buzz This patent had me wondering how Yahoo presently measures trends in topics searched for on their search engine and portal, selected in t [...]


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