EU Court Says Google Can Sell Trademarked Keywords In AdWords
Sep 22, 2009 at 9:56am ET by Barry Schwartz
Google Can Sell Trademarked Keywords, EU Adviser Says from Bloomberg News reports the EU's highest court has ruled Google can sell trademarked keywords in search ads. As we reported back in June 2008, Louis Vuitton sued Google over trademark issues with search ads and Google then appealed to this court. Google has won that appeal and has set the law on this matter across the whole European Union.
Advocate General Luis Miguel Poiares Pessoa Maduro said in a non-binding opinion to the European Court of Justice today in Luxembourg:
It is important not to allow the legitimate purpose of p [...]
Filed in: Google: AdWords, Google: Legal, Google: Outside US, Legal: Trademarks
ShoeMoney Vs. Google Employee Case Settled
Aug 4, 2009 at 1:50pm ET by Barry Schwartz
Jeremy “Shoemoney” Schoemaker has confirmed that the case between his company and Google AdWords employee, Keyen Farrell, has been settled. Jeremy said, "I can say that my lawsuit against the Farrells was settled," in his blog.
For more history on this case, see the following stories:
Keyen Farrell Countersues Jeremy Schoemaker, Claiming Defamation
Why Hasn’t Google Cleared, Fired Or Suspended Accused AdWords Employee?
An Update On ShoeMoney Vs. Google Employee Trademark Case
Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit
[...]
Filed in: Google: AdWords, Google: Employees, Google: Legal, Legal: Trademarks, Top News
Affiliates: Trusted Allies Or Conniving Cannibals?
Jun 12, 2009 at 1:46pm ET by Ross Barnes
It is not uncommon for businesses to find that the relationship they have with their affiliates is one of the most difficult to handle. On the one hand, affiliates can be valuable partners that provide leads and sales for your company. But on the other hand, they are independent entities which require compensation for their services and have their hearts equally divided between your best interest and their own. But if you stop and think about it, this is not an unusual situation: your business probably relies on a number of providers and suppliers with whom it has built a relationship of trust [...]
Filed in: How To: SEM, Legal: Trademarks, Search Marketing: Branding
Keyen Farrell Countersues Jeremy Schoemaker, Claiming Defamation
Jun 8, 2009 at 5:43pm ET by Danny Sullivan
Back in April, Jeremy "Shoemoney" Schoemaker filed suit against Google AdWords employee Keyen Farrell, saying that Farrell had violated his trademark on "Shoemoney" by using it Google ads. Today, Farrell is firing back with a suit saying that Shoemaker has defamed him.
From the release put out on behalf of Farrell:
If you searched the internet for the name “Keyen Farrell” prior to April 7th , a dozen listings would have appeared and you would have learned about Farrell’s high school track career, a college business and his employment at Google Inc.. However, as of April 8, 2009 [...]
Filed in: Google: AdWords, Google: Maps & Local, Legal: Trademarks, Top News
How To Protect Your Brand Under Google’s New Trademark Policies
May 27, 2009 at 6:00am ET by Lori Weiman
If you are a Google Adwords customer you may have read that the Adwords' trademark enforcement policies are going through a big change which will impact the control that you have over use of your brands on paid search. The new policies will impact you starting on June 4th and June 15th, 2009.
Earlier this week, Brad Geddes discussed the changes and how they would impact ecommerce sites and affiliates. Today, I want to focus on brand owners, offering cautions and recommendations to make sure you fully protect your brands when the changes take effect.
When it comes to trademarks, there a [...]
Filed in: Brand Aid, Google: AdSense, Google: AdWords, How To: PPC, Legal: Trademarks
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