Over the years, we've seen a number of lawsuits filed against search engines
or between companies regarding ads that are linked to trademark terms. Below, a
rundown on some of the more notable cases.
Before the recap, a little background. To those not familiar with trademark
law, the cases can seem like guaranteed victories for the trademark holders.
Surely no one has the right to run an ad linked to the word "apple" but Apple
itself, correct? However, trademark holders do not have complete control over
how their "words" are used.
Indeed, these cases aren't technically abou [...]
Related Topics: Channel: SEM | Legal: Trademarks | Search Ads: General