Eric Goldman reports that American Airlines is suing Google over trademark infringement in AdWords.
As Eric points out, this type of lawsuit is nothing new to Google. Many companies have taken Google to court for allowing advertisers to bid on their trademarked names. However, in this case, American Airlines, the two words, are extremely generic names - although American Airlines, the company, is an extremely popular and well known trademarked brand name.
I skimmed through the large PDF complaint and found the keywords in question on this lawsuit. They include (see starting on page 21):
Related Topics: Channel: Industry | Google: Legal | Legal: Trademarks