In June, the US Federal Trade Commission warned seven "general purpose" search engines -- including Google, Bing and Yahoo -- about the need to ensure they were properly disclosing paid ads. But 17 other "specialty" search engines were also warned. Which ones? The FTC wouldn't say. Thanks to a Freedom of Information Act request, Search Engine Land can now reveal the names.
Our story from June -- FTC Updates Search Engine Ad Disclosure Guidelines After “Decline In Compliance” -- explains the warnings that were sent in more detail.
At the time, the FTC said that AOL, Ask, Bing, Blek [...]
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