Social Ratings: Scaled Ratings Vs. Booleans
Nov 17, 2009 at 12:34pm ET by Jordan Kasteler
For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-point scale, while sites like StumbleUpon and BuzzFeed want to just know if you like it or not.
Scaled ratings
Historically, stars have represented a scale of ratings on popular sites such as YouTube. People give five stars to videos they love and a single star to videos they dislike. YouTube has now revealed how rare it is to receive feedback from anything in the middle. In a recent blog post, they [...]
Filed in: Let's Get Social, Social Media Marketing
How To Quickly Customize Your Facebook Page To Attract More Fans
Nov 10, 2009 at 8:01am ET by Greg Finn
Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite cookie cutter, so adding some simple modifications can really make a Fan Page standout and land those valuable fans. Not only will this look great, but it is easy and cost effective, unlike a custom built and branded Facebook Application.
The average Facebook Page would look like the following:
The main features are the different tabs (called ‘boxes’) that m [...]
Filed in: Let's Get Social
A Look At NASA’s Social Media Program
Nov 3, 2009 at 11:41am ET by Michael Gray
Whenever I talk with new clients about social media initiatives, one of the key points is having a social media plan or strategy. Social media is a time and resource intensive effort, and if you spend the time up front developing a plan, you can distribute the work and make the overall project more effective in the long run. In this column, I'd like to take a look at how the National Aeronautics and Space Administration (aka NASA) tackles social media.
Everyone has social media channels that they prefer to use, and by creating a social media hub with links to all of the social media areas t [...]
Filed in: Let's Get Social
The Stories Brands Can Tell In Social Media
Oct 27, 2009 at 7:56am ET by Ciarán Norris
Since its invention towards the end of the 20th century, the Internet has changed a great many things. And one of the things that is has done time after time is dismantle business models that had seemed, until its arrival, absolutely rock solid. From music to publishing to TV, the Internet has swept away seeming certainties and replaced them with doubt and uncertainty.
Whilst this fact can not be argued with, the common perception that the reason these media models have been so badly damaged is due to the rise of UGC is, like so many 'commonly held facts', actually untrue. The reason these [...]
Filed in: Let's Get Social
How To Maintain Healthy Social Media Profiles
Oct 20, 2009 at 12:24pm ET by Jordan Kasteler
In social news and social bookmarking sites, many users tend to get caught up in how many votes or bookmarks it will take for their submitted content to be promoted to the frontpage or "popular" sections of the site. What is often overlooked by users is the quality and naturalism of those votes that trigger the algorithms to promote that particular piece of content on individual social news and social bookmarking sites.
Seeking quality votes and bookmarks is comparable to seeking quality links in search engine optimization (SEO). A wise SEO will focus on the quality of links in the site's l [...]
Filed in: Let's Get Social
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