May 24, 2012 at 3:24pm ET by Chris Liversidge

Google’s Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search: it’s easily as important as Big Daddy from 2006, itself the most significant update made by Google up to that point.

Google Places Launches New Bulk Listing Management Tool

May 8, 2012 at 8:22pm ET by Matt McGee

Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). The changes affect both the upload and management processes. Here are the primary bullet points from Google's blog post: Edit one or more of your listings' data at once Search through your listings, filtering by specific information or for listings with errors Upload new listings using a data file or by adding them individually within the interface Tell us how [...]

Related Topics: Google: Maps & Local | Google: Place Pages

More (Local) Searches Coming From iOS Than Android — Study

Apr 25, 2012 at 12:58pm ET by Greg Sterling

Ad network Chitika, which regularly publishes findings from activity on its network, has released some data that show owners of iPhones and iPads search more than Android owners. This is a bit counter-intuitive and unexpected, given how prominent search and the search box are on the homescreen of most Android handsets and how deeply integrated Google is into that experience. Chitika "looked at hundreds of millions of impressions between April 8 and 14 and broke down traffic depending on operating system, search traffic, and the type of search query." The company also broke out local searche [...]

Analyst: Mobile To Overtake PC For Local Search By 2015

Apr 20, 2012 at 5:45pm ET by Greg Sterling

Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It's a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on the PC (per Google) it's at least 40 percent of smartphone queries, also according to Google. Mobile vs. PC Local Search Volumes (BIA/Kelsey Forecast) Source: BIA/Kelsey (2012) In some categories such as restaurants and travel, mobile searches represent 15 - 20 percent [...]

Microsoft Makes Venue Maps More Visible On Bing

Apr 17, 2012 at 9:49am ET by Greg Sterling

Microsoft has introduced a number of improvements to Bing Maps, chief among which is making "venue maps" more obvious. Microsoft says there are roughly 900 venue/interior maps on Bing focused primarily on "malls, airports, casinos and shopping districts." Google has a similar initiative but it's focused on Google Maps for Android for the time being. Below is a comparison of Bing's Mall of America interior map and Google Map's version of the same site (the Android version offers the interior the PC version does not): Clearly the Bing experience above is more desirable. In New York [...]

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