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Time To Reap What You’ve Sown From Keyword Seeds

May 8, 2012 at 9:16am ET by Jenny Halasz

If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform really good keyword research through a series of tactics that I call the “Keyword Seed Method”. Don’t bother to go look that up in Google, as I think I’m the only one in the world who calls it that. But it helps me to think of keywords as “seeds” of information that will eventually grow into a “garden of possibilities”, if you will allow me the artistic license. I’ve been reading a lot of classic literature lately. I recei [...]

Related Topics: How To | How To: SEM | How To: SEO | Keywords & Content

7 Real Mobile Duplicate Content SEO Issues

Apr 30, 2012 at 12:14pm ET by Bryson Meunier

Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for either page to rank. In reality, with Google’s Old Possum/Skip Redirect update in December, user agent redirection is all that’s necessary for mobile sites to rank ahead of desktop sites in smartphone search, even if it’s the same content formatted differently. With canonical tags back to [...]

The SEO Breakdown: Bank Information Center Site Audit

Apr 5, 2012 at 2:46pm ET by Chris Fernandez

As part of a site audit special series, we're going to review an interesting website, Bank Information Center (BIC). BIC is a non-profit organization that does some very cool things but, like most non-profits, hasn’t updated their website for many years. Needless to say, they have almost no Internet marketing or SEO strategy which led them to ask for help by submitting their site for this series. In this post, I’m going to break down: Who the business is and what they do First Impressions: Overall analysis of website look, feel, targeting and usability Second Impressions: [...]

How To Develop A Keyword Plan

Apr 3, 2012 at 12:12pm ET by Jenny Halasz

Since last time, you've been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You've likely got thousands of keywords now, and may have no idea what to do next. If you’ll forgive me, I’ll continue the planting analogy for categorizing and mapping keywords. It seems appropriate, with spring upon us. You’ve found your seeds, planted them in little cups, and gotten seedlings from them. Now it’s time to plant them in the garden and watch them grow. But just as you shouldn’t drop a bunch of seedlings into the ground in no particula [...]

Tips For Growing Keyword Seeds With Excel Formulas

Mar 13, 2012 at 2:50pm ET by Jenny Halasz

Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. [caption id="attachment_114848" align="alignright" width="240" caption="Germinating your Keyword Seeds"][/caption] Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to grow a single seed. In this case, let’s use “deck”. To begin with, I want to think of the types of decks my client might build: Composite Wood PVC Hardwoo [...]

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