May 21, 2012 at 9:40am ET by Barry Schwartz

Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry. The post is about Google's latest Penguin update and how SEOs and webmasters need to be better prepared for such updates. The basic advice is simple, SEOs and webmasters need to do one thing - diversify. Duane is not just saying, focus on Bing and make sure your site does well there too. Yes, if you lose all your Google traffic, ranking well in Bing is nice but since Bing only has about 30% marketshare, you are still missing out on a lot of traffic. [...]

No, Bing Doesn’t Support Pagination Attributes to Consolidate Pages In A Series

Apr 19, 2012 at 2:47pm ET by Vanessa Fox

Last week, the Bing Webmaster blog published a post about how Bing handles rel="next" and rel="prev" attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the rel="prev" and rel="next" attributes to designate paginated content, which enables site owners to cluster multiple pages of content into single entities so that indexing and other values can be consolidated. However, the conclusion of the post included the following, which didn't align with Google's treatment of [...]

Related Topics: Microsoft: Bing SEO | SEO: Duplicate Content | Top News

How The Bing Toolbar May Accidentally Submit Private Pages & Ads

Apr 9, 2012 at 12:22pm ET by Barry Schwartz

Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar installed. For example, YouTube has a setting where you can share a video privately with someone else by giving them a special URL. If the user they are sharing that URL with has the Bing Toolbar installed, Bing can technically discover the URL, assuming the page is not blocked via the NOINDEX [...]

Related Topics: Microsoft: Bing SEO | Top News

How Microsoft Removes “Junk” From Bing Search Results

Mar 20, 2012 at 10:25am ET by Barry Schwartz

Dr. Richard Qian from Bing's core search team wrote a blog post on the Bing Search blog named Bing Search Quality Insights: Reducing Junk. This is part of Bing's ongoing effort to provide search quality insights on how Bing works. Bing here explains how they handle removing bad links from the Bing search results, and also have they handle junky or empty snippets. Junk links include: Dead Links Soft 404 Parked Domains Junk or Empty Snippets include: Junky Snippets Empty Snippets Dead link examples are pages that return a 4xx or 5xx error code is returned from an HTTP r [...]

Related Topics: Microsoft: Bing | Microsoft: Bing SEO | Top News

Keeping Up With Google: Bing Launches New “Search Quality Insights” Series

Mar 5, 2012 at 1:55pm ET by Danny Sullivan

Want to understand better how Bing creates its search results? Bing has announced a new "Search Quality Insights" series to provide a more behind-the-scenes look at its search engine. You know, like "Search Quality Highlights" series that Google launched last December. What's going on with these? And how does Bing's latest post help Google on anti-trust grounds? Google Seeks Transparency In Google's case, I view the Search Quality Highlights series as Google trying to deal with accusations, especially by those on the anti-trust front but even from places like the New York Times, that Google [...]

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