To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing? page.

New Exact & Phrase Matching Behavior: Early Findings

May 23, 2012 at 10:30am ET by Benjamin Vigneron

In a world where lots of search marketers are still reluctant to use broad match type due to its lack of relevance and control, Google has released two features to have more advertisers show their ads on all those very long tail queries: The broad modifier feature was rolled out in July 2010 in the U.S and was mostly aimed at scaling up those accounts not already using regular broad match type. Search marketers have to then build new broad keywords using “+” signs to effectively unlock the broad modifier feature. Because it requires some time and effort, not all advertisers have actu [...]

Search Alliance: AdCenter Migration Complete In UK, Ireland And France

May 7, 2012 at 10:11am ET by Pamela Parker

Microsoft and Yahoo -- the Search Alliance -- have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February. Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant soft [...]

Microsoft Advertising Is Becoming “Bing” For SMBs

May 2, 2012 at 3:01pm ET by Pamela Parker

There's Microsoft, there's Bing, there's Yahoo, and there's the Search Alliance. How can any small business search advertiser figure out what's what? That's the thinking behind the rebranding of Microsoft Advertising to Bing, announced this week. Besides the name change, marketing collateral and web sites will incorporate the large beautiful images that the Bing consumer site has become known for -- to unify the brand experiences. "Previously, there was just a lot of confusion around our brand," Matt Lydon, general manager of Microsoft's SMB Advertising group, told me. The brandin [...]

DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

May 1, 2012 at 11:21am ET by Greg Sterling

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search “looks like much like search advertising did in 2001.” 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traf [...]

Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas

Apr 30, 2012 at 7:21pm ET by Danny Sullivan

Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with. It also highlights how three Google search products now seem to largely operate on a paid inclusion basis. Google was once a vocal opponent to paid inclusion programs. "We’re changing the design layout of our hotel, flight, credit card and bank account results, which help users complete [...]

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