Link Building: General

Five Steps To Leveraging Great Content For Better Rankings

Jun 17, 2009 at 5:06pm ET by Scott Smigler

Recently, I was at an internet marketing convention where the question was posed to a panel: "As a search engine optimizer (SEO), what would you advise your clients to do if an extra million dollars fell into their lap?" The response from the SEOs on the panel was essentially "invest it all in creating great content." When questioned, the panel agreed that links were important (since Google's algorithm prioritizes their analysis of links so highly), but the general implication was that if you create great content the links will come. It would be fair to say that sometimes good content g [...]

Filed in: How To: SEO, Link Building: General, Search Marketing: Search Term Research

Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting

Jun 3, 2009 at 12:39am ET by Danny Sullivan

Imagine that you fired up your computer and found that a bunch of your programs no longer worked, because behind the scenes, the operating system had been upgraded without any backwards compatibility. That's what happened this week with Google. Some things that were working just fine now are broken, because Google isn't being backwards compatible. And that's fairly unprecedented. Don't panic. One of the changes really shouldn't hurt many sites, impacting only a "power SEO" technique commonly called PageRank sculpting that I'd say fairly few use. The other has a bigger impact and pote [...]

Filed in: Features: Analysis, Link Building: General, Link Building: Paid Links, SEO: Duplicate Content, SEO: Spamming, Top News

10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”

May 27, 2009 at 7:00am ET by Garrett French

“Get More Links” is not an effective goal, even if it’s the directive you’ve received from clients or management. This article proposes ten different goals for your link building efforts, along with suggestions on tactics and ways to find and qualify link prospects for each.

Filed in: How To: Links, Link Building: General

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