Are You Linkbaiting The Right Audience

Last summer, I was asked for my personal definition of the term "linkbait." In a column titled Link Bait Kool-Aid, I wrote that linkbait was "more or less anything you create anywhere on the web that inspires other people to link to it." The link to your bait can come from another web page, from a blog, from a social media sharing site (bookmarks, news, videos or whatever), from a tagging site or even from an email newsletter.  In a nutshell, anywhere you are with a mouse and a clickable link can be viewed as a potential target venue for link seeking via linkba [...]


2007 Guide To Linkbaiting: The Year Of Widgetbait?

Way back in 2005 we started talking about linkbait, a term that was coined on Threadwatch which I owned and ran at the time. Linkbait was used to describe viral, linkable content designed to attract thousands of links. Shortly after that, I wrote The Art of Linkbaiting. It has been much cited over the last year or so. Today, though a few laggards are still blinking and looking confused whenever they hear the term, linkbaiting is recognized as the most effective way to build links for a site. As linkbaiting enters its third year, it makes sense to revisit the topic and discuss how to succ [...]


Linkbait Articles & Is It Linkbait Or Link Bait?

Eric Ward mentioned link baiting in his Link Week column this week, which first got me thinking, is it better to say linkbait or link bait? To answer, I did some searches, which in turn brought up some good articles on the topic. And now another good one has come out from Todd Malicoat. So here's a rundown on a few linkbait articles and the "to linkbait" or "to link bait" decision I had to make. The Art of Linkbaiting from Nick Wilson dates from back November 2005 and continues to stand up as a great read. In particular, Nick talks of needing a hook for your bait. Remem [...]


Stop The Freak Out Over Linking

On Friday, Google Webmaster Central had a post about linking that I'm watching generate all types of new worries of what's allowed or not allowed. I'll do the freak out, then a summary of it, then try to push the reset button by revisiting my golden rules on linking. Let's look at key parts of the Google post. From the top: One of the issues that came up in sessions and in conversations was a certain confusion about how to most effectively increase the link-based popularity of a website. As a result we thought it might be helpful to clarify how search engines treat link spamming to increas [...]


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