Look around for link building advice and one of the most common pieces is to re-engineer the backlink profile of your competitors. The reasoning behind this is that if they're ranking well (meaning above you, of course), they must be doing what Google likes, so why not copy it and see yourself shoot up in the rankings too?
The problem behind this is that, once you seemingly equalize your link profiles, something else will be better somewhere. You'll see better titles, better site structure, more easily crawled code, and better content, so then what will you do?
The simple fact is that a [...]
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