We all know that Google frowns upon trying -- in any way, shape or form -- to get links (they're serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can't ask for or chase down high-quality, authoritative links, what's a marketer to do?
You have to earn them.
In this case study, I'll share with you the spectacular story of how I earned a ton of fantastic press coverage and links from massive publications -- and got the CEO of Groupon fired in the process (ok, perhaps I can't take all the credit, but...).
1. Finding The Right Story For Your Indust [...]
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