Link building doesn't really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it.
That’s because link building is a moving target that you can hit sometimes -- only to realize that when you try again, the target has moved, camouflaged itself, shrunk and is half the size it was before.
And, link building is squirrely, always full of surprises. It’s like Odori Don, a dish in Japan that includes a dead, cooked but intact sq [...]
Related Topics: Channel: SEO | Link Building | Link Week Column