Aligning content and SEO for search success
Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search.
Link building
Link building looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
There’s no shortcut to authority: Why you need to take E-A-T seriously
Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.
SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google rankings.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
There are fundamental problems with relying only on Domain Authority metrics
Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.
Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API
In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API.
SearchCap: Bing Ads targets, Google AMA & Google Maps AR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Maps what augmented reality has been waiting for?Feb 11, 2019 by Greg Sterling AR walking directions could be a breakthrough application for the industry. Bing Ads multiple language targeting: […]
3 easy internal linking strategies for keywords with different search volumes
Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals.
Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies
Roughly 53 percent of firms doing local SEO have 10 or fewer clients.
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000
Pages need to be optimized, linkable and have search opportunity to grow.
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement […]
How reputation became a major ranking factor in SEO
To stay on top today, you need to be diligent in assessing your site's usability and the quality of its content.
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
A simple 3-step framework for improving your technical SEO
From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there’s no end to the improvements you can make.
Ask an SMXpert: Link prospecting and helpful tools to manage outreach
Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.
Here’s your exclusive insider look of SMX West
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]
7 tactics to drive more links to your website
Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers.
Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts
90 percent of respondents believe Google’s focus on proximity "frequently or sometimes" harms search results quality.
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: Save $450 on a seat at SMX WestNov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join […]
SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]
SearchCap: Google Maps follow business, local voice survey & link building tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building tool roundup: Site crawlersOct 26, 2018 by Julie Joyce Link building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off. Google […]
Link building tool roundup: Site crawlers
Link building is hard work! Here's how to utilize site crawling tools to make sure your effort pays off.
5 ways ignoring SEO could affect your bottom line
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.
SearchCap: Google family led icon, link building and SEO audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A basic SEO audit for small businessesSep 28, 2018 by Marcus Miller Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps […]
Link building in the age of content skeptics
When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons. First, most search services were caught up in what would prove to be a fatal fad: turning their home pages into a “portal” for the internet while neglecting their core […]
Sharpen your digital marketing skills with an SMX East workshop
Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East workshop series. Join us for a training experience loaded with actionable SEO, SEM and social media advertising tactics. We’re hosting four in-depth workshops Tuesday, October 23. Choose from: Advanced SEO […]
SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deciphering search intent: 5 areas to get you started Sep 19, 2018 by Kristopher Jones Here are five ways to use search engine results and smart keyword research to help determine […]
Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings.
SearchCap: Bing drops URL submission tool, Ask the SMXperts, Google Maps, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now available for Apple CarPlay Sep 18, 2018 by Barry Schwartz The moment many Apple fans have been waiting for – Google Maps on CarPlay devices is now here. […]
How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their effectiveness at attracting links.
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.
The ultimate guide to using Bing Webmaster Tools – Part 6
Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently.
Why isn’t my fabulous content attracting quality links?
Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.
SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Advertising on Amazon? Take our survey and win a ticket to SMX! Sep 7, 2018 by Search Engine Land We want to know how marketers like you are using Amazon advertising! […]
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
Here’s how to ‘expertly’ hit a link-building home run
Use expert opinions in content so when you build it, the links will come.
SearchCap: Reports change in GSC, wasting SEO budgets, bid management & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Planning and creating the perfect landing page Aug 29, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any […]
SearchCap: GMB gets new ‘veteran-led’ attribute, smartphone shopping survey, SEO nerds & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t take it from us. Here’s what SMX attendees say! Aug 28, 2018 by Search Engine Land Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth […]