“Inkbait”: A Case Study In Linkability
Feb 2, 2010 at 1:52pm ET by Debra Mastaler
In the world of search engine optimization (SEO), the tactic known as "linkbait" is one of the few link building tactics the search engines embrace, encourage and algorithmically reward. The reason for this is simple, linkbait generates editorial links which the search engines love. Knowing this and understanding the influence of universal search, the bounty placed on paid links and the need to build brand on an increasingly cluttered Web, creating and launching successful linkbait may be more important than ever before.
I recently came across a couple of linkbait campaigns, they're fro [...]
Filed in: Link Week
Linking Food For Thought
Jan 26, 2010 at 8:24am ET by Eric Ward
This week, I'm stepping away from my usual article format and instead, address several linking related questions and comments I haven't seen discussed as much across the link building blog/twitter/feed o-sphere. I welcome your feedback, comments, opinions and answers.
People will tell you that one of the better ways to spot link targets is to study the links of competing sites that rank above you. Fair enough. While technically accurate, why is there an assumption those sites will link to your site too? And why so little discussion of how this "xerox approach to link building" is in the cli [...]
Filed in: Link Week
10 Tips For Working On A Collaborative Link Campaign
Jan 19, 2010 at 1:40pm ET by Julie Joyce
If you've never worked for a client who also has other people doing the same thing you do, just wait...you will. For particularly large or especially competitive link campaigns, it has become more commonplace for a company to try various options, sometimes all at once.
While covering several angles is definitely a smart marketing move, it also can lead to a bit of confusion on the part of each person involved as to how exactly to determine whether or not results (good or bad) have come from his or her own specific efforts. Hopefully your client is measuring ROI as well, but it's definitely [...]
Filed in: Link Building, Link Building: General, Link Week
Link Building With Interviews: How Thought Leadership Builds Links & Leads
Jan 12, 2010 at 9:00am ET by Garrett French
In 2009 we found that visitors from our two blog interviews converted to inquiries 3X more than visitors from our SEL articles. We also discovered, in the link building query group interview we conducted with 21 link builders, the "share-power" that interviews can have. That piece received 443 tweets, 238 Delicious saves and over 4k links. Our second most-popular article at SEL received 161 tweets, 126 Delicious saves and 301 links.
So. Do you interview others or try to get others to interview you?
Either way, the queries are the same to find your prospects. Here are query ideas to get y [...]
Filed in: Link Building, Link Building: General, Link Week, Search Marketing: Public Relations
Link Building Trends For 2010
Jan 5, 2010 at 1:18pm ET by Debra Mastaler
Happy New Year and welcome to the first Link Week of 2010!
Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we think will "work" in regards to link building in 2010. Last year was one of the most algorithmically significant years our industry has seen in awhile and we have some link building take-aways to share as a result. But before we look ahead, let's take a quick look back at some of the issues and announcements that impacted the world of link building last year.
Link building influences in 2009
2009 was an interesting year... Bing was born, [...]
Filed in: Link Building: General, Link Week
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