Link Week looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like linkbaiting and buying links.

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Link Building Tool Review: Link Prospector

May 22, 2012 at 11:20am ET by Debra Mastaler

Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw, Link Prospector is headquartered in Raleigh, North Carolina and has been online since February 2012. Garrett and Darren continue to add features to the tool, foreign-language support and an API are scheduled to be added in the near future. Let's take an overall look at Link Prospector plus a couple of cool tips I found when using it and finish with a review of pros and cons. General Overview Link Prospector is a link building research tool [...]

Related Topics: Link Building: General | Link Week

What Tim Tebow Can Teach You About Link Building

May 15, 2012 at 12:02pm ET by Erin Everhart

If I learned one thing during my years as journalist, it was that headlines will make or break you. There’s probably a good number of you reading this solely because of this headline, but stay with me, people: There is a connection to link building. Earlier this month, I went to the Chick-fi-la Leadercast where Tim Tebow was one of the speakers. As he was talking about his football past and how he views leadership, it occurred to me how downright amazing he would be at link building and SEO in general. “Timmy!” I wanted to shout from my seat. “Quit football and come do SE [...]

Can There Really Be 85 Types Of Unnatural Links?

May 8, 2012 at 10:39am ET by Eric Ward

I apologize upfront for the title bait. If it worked, good. What's ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place. But stick with me for a bit here... I don't want to make light of an issue that is impacting livelihoods, but at the same time, there is a certain aspect the this current "unnatural links" meme that is just silly. I think I realized we'd reached the tipping point when a client asked me why the links h [...]

Related Topics: Link Building | Link Week

Why Link Builders Need To Do More Than Just Build Links

May 1, 2012 at 1:21pm ET by Julie Joyce

In the past few months, link building as we've known it has been totally shaken up by three major events: Google anounced that they were changing how they view links (nicely recapped here:) Pandamonium! Certain large blog networks were devalued and webmasters started to receive warnings about unnatural links. Link building can still work well using ways that I wouldn't personally advise because I don't think that the techniques are sustainable. However, I fully recognize that not every site is destined to have a long-term link campaign that seeks to win the race by being slow and st [...]

Related Topics: Link Building | Link Building: General | Link Week

Six Degrees Of SEO Bacon & B2B Link Building Q&A

Apr 24, 2012 at 3:52pm ET by Debra Mastaler

Several weeks ago, I had the privilege of being part of a Search Marketing Now (SMN) webinar, it was sponsored by Optify and focused on B2B link building tactics. Scott Fasser, Director of Customer Experience at Optify and I shared a number of B2B linking tactics and then hosted a lively Q&A session. We ran out of time and couldn't answer everything submitted, so Scott and I decided to split the remaining questions and answer them here. Q. Is submitting press releases as a method for link building efficient? Will submitting too many press releases hurt your SEO? Scott: [...]

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