Link Week looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like linkbaiting and buying links.

Sign Up To Receive This Column Via Email:  


Link Building Tool Review: Link Prospector

Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw, Link Prospector is headquartered in Raleigh, North Carolina and has been online since February 2012. Garrett and Darren continue to add features to the tool, foreign-language support and an API are scheduled to be added in the near future. Let's take an overall look at Link Prospector plus a couple of cool tips I found when using it and finish with a review of pros and cons. General Overview Link Prospector is a link building research tool [...]


What Tim Tebow Can Teach You About Link Building

If I learned one thing during my years as journalist, it was that headlines will make or break you. There’s probably a good number of you reading this solely because of this headline, but stay with me, people: There is a connection to link building. Earlier this month, I went to the Chick-fi-la Leadercast where Tim Tebow was one of the speakers. As he was talking about his football past and how he views leadership, it occurred to me how downright amazing he would be at link building and SEO in general. “Timmy!” I wanted to shout from my seat. “Quit football and come do SE [...]


Can There Really Be 85 Types Of Unnatural Links?

I apologize upfront for the title bait. If it worked, good. What's ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place. But stick with me for a bit here... I don't want to make light of an issue that is impacting livelihoods, but at the same time, there is a certain aspect the this current "unnatural links" meme that is just silly. I think I realized we'd reached the tipping point when a client asked me why the links h [...]


Why Link Builders Need To Do More Than Just Build Links

In the past few months, link building as we've known it has been totally shaken up by three major events: Google anounced that they were changing how they view links (nicely recapped here:) Pandamonium! Certain large blog networks were devalued and webmasters started to receive warnings about unnatural links. Link building can still work well using ways that I wouldn't personally advise because I don't think that the techniques are sustainable. However, I fully recognize that not every site is destined to have a long-term link campaign that seeks to win the race by being slow and st [...]


Six Degrees Of SEO Bacon & B2B Link Building Q&A

Several weeks ago, I had the privilege of being part of a Search Marketing Now (SMN) webinar, it was sponsored by Optify and focused on B2B link building tactics. Scott Fasser, Director of Customer Experience at Optify and I shared a number of B2B linking tactics and then hosted a lively Q&A session. We ran out of time and couldn't answer everything submitted, so Scott and I decided to split the remaining questions and answer them here. Q.  Is submitting press releases as a method for link building efficient? Will submitting too many press releases hurt your SEO? Scott:  [...]


Become a PRO member and see all articles in our Link Week archives!

PRO Members get unrestricted access to all archives - and more!

Get Our News, Everywhere!

 
  • Advertise With Us
 

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!


Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »



 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide