Are You Link Building Or Just Keeping Up With The Joneses?
Jun 30, 2009 at 11:15am ET by Eric Ward
If there's one link development tactic that has been used to death, it has to be "see who's linking to your competition and get them to link to you". There are tools galore to help you do this, software you buy and install on your desktop, or web based apps. It's a fairly simple technique and it has merit, but I hardly ever hear anyone talking about the dangers of relying on this tactic, and the fundamental weakness in the link profile you end up creating when you follow this approach.
Me too or me three?
One of the dangers of the competitor backlink approach is that if your target sites [...]
Filed in: Link Week
The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities
Jun 23, 2009 at 1:01pm ET by Garrett French
This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space and then analyzing their link sources and link building tactics.
Filed in: How To: Links, Link Week
Understanding Federated Link Building: A Primer With Examples
Jun 16, 2009 at 10:25am ET by Eric Ward
You've probably heard the term "Federated Search". It's the term used to describe the process of simultaneously searching multiple search engines or online databases from a single search box.
Federated search is unfortunately an awkward term. It sounds like something from the Civil War. Federated search is closely related to meta-search. If you've ever used dogpile.com, then you've experienced federated/meta-search search. Dogpile is a meta-search engine, meaning that it gets results from multiple search engines and directories and then presents them combined to the user. Dogpile curren [...]
Filed in: Link Building, Link Week
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