If you've heard me talk, you know that I'm ridiculously passionate about link building that, ahem, works.
I mean, getting a couple links out of a campaign is nice. After all, a link is a link. But if you've done all the work to find 100 "webmasters," researched their background and contact info, sent each of them the best link request email you could muster, then a follow up, then another follow up... that's a lot of work. Are you happy if you walk away with only 3 links?
If so, congrats! Well done. After all, three links is way better than zero links.
But, I'd rather have 50 links. M [...]
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