Link building can, and should, be a domino effect. A good solid link should lead to more good, solid links, but do we always pursue links with this in mind? I confess that I don't always.
Sometimes a link is just a link, and that's where it ends, but moving forward in the wake of the recent algorithm updates, I think we'll all be better off if we try to build links that build links.
Along with that, since I firmly believe that building relationships builds links, we'll talk about how to do that, too. It's simple and easy but sometimes the simple and easy methods are the most overlooked.
Related Topics: Channel: SEO | How To: Links | Link Building | Link Building: General | Link Week Column