Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches performed on LinkedIn last year, the new unified search experience is one of the most anticipated upgrades to the site. During a product overview last week, LinkedIn's Brad Mauney, Product Lead, and Asif Makhani, Engineering Lead, demonstrated how the new unified search feature serves up a list of people, companies, jobs and [...]

Related Topics: Channel: Social | LinkedIn | Top News

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads:  https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular professional networking site that provides many targeting options and cost-effective innovative ways to reach your audience. Campaigns can be created to target a specific message, product, general brand, promote a web conference o [...]

Related Topics: B2B Search Marketing | Channel: Social | LinkedIn

I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing in the strong link listings too? So, I set out to look at the differences that might affect the strength of incoming links from LinkedIn. In this article, I’ll cover a couple of steps you can take to help improve the visibility of your LinkedIn content with search engines a [...]

Related Topics: All Things SEO | Channel: SEO | LinkedIn

In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly grown to drive massive amounts of traffic to popular content. This service works by aggregating news from industries, connections and sources that you follow, then displaying stories in a visually appealing news format. Meet LinkedIn Today LinkedIn Today exists as a standalone website, where you can browse through some of the top articles that LinkedIn thinks you'll find interesting: But beyond the LinkedIn Today home page, LinkedIn Today also power [...]

Related Topics: Channel: Social | Features: Analysis | LinkedIn | Social Media Marketing | Top News