Podcast: SMX Local & Mobile Preview
Sep 18, 2007 at 11:09pm ET by Danny Sullivan
Want
to understand more about all that's happening in the local and mobile search
space? That's what our SMX
Local & Mobile conference on Oct. 1 & 2 in Denver is all about! To give you
a preview of what will be covered, Search Engine Land executive editor Chris
Sherman and staff writer Greg Sterling -- who have programmed the SMX event --
talk about what to expect as well as trends and developments in the mobile and
local space, in a special podcast. Check it out by listening to
this MP3 file or use the player below:
Attend SMX Local &
Mobile!
October 1-2, Denver
P [...]
Filed in: Local Search Week, Mobile Search Week, SEM Industry: Conferences
Local Search Finally Living Up To Its Promise
Sep 14, 2007 at 3:04pm ET by Bill Day
Nearly a decade ago, I believed in the power and promise of locally focused Web sites and applications. Back then, I was COO of About.com and in hindsight can say that I was a bit ahead of market adoption, to say the least! We ended up pretty successfully focusing on interest-based sites that became all the rage as the Internet "verticalized."
This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month.
But today, plenty of research tells us that online consumers [...]
Filed in: Local Search Week, Search Engines: Maps & Local Search Engines
Local SEO For Retail Store Locators
Sep 13, 2007 at 11:45am ET by Chris Silver Smith
Many companies have brick-and-mortar locations spread out across the country or around the world, and most have some type of store locator utility on their websites. Restaurant chains, hotels, retailers, service providers, and more will frequently have a substantial web presence coupled with the desire to make it easy for consumers to find their local outlets. But most of these companies haven't thought their store locator strategies through very well, treating the site feature as just a necessary item to include like a "contact us" page, or copyright notice—and they haven't really thou [...]
Filed in: Local Search Week, SEO: Local
Superpages Now Offers Compare Merchants Feature
Sep 11, 2007 at 10:49am ET by Greg Sterling
Today Superpages formally rolled out a compare merchants feature. In doing so it becomes the second major US yellow pages publisher to offer that feature in its online directory. DexKnows, owned by R.H. Donnelley and powered by Local Matters' "destination search" platform, has offered the feature for some time.
This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month.
The Superpages compare feature is like that found on product comparison search engines and allows f [...]
Filed in: Local Search Week, Search Engines: Maps & Local Search Engines
Yahoo Local Now Features “User Denigrated Content”
Sep 11, 2007 at 7:30am ET by Mike Blumenthal
After exploring Yahoo's Mapspam, I started investigating Yahoo's end user local reporting features more fully. I may have underestimated Yahoo's features to deal with spam (and to abet it). The new Yahoo Local is making a strong attempt at encouraging user input and content about local businesses with reviews, soliciting and actually reading end user suggestions for improvements and even allowing users to add business level details to specific records.
This article is part of
Local Search
Week here at Search Engine Land, a special look at local search marketing
issues in the run-up to our
S [...]
Filed in: Local Search Week, SEO: Local, SEO: Spamming, Yahoo: Maps & Local
Become a Premium Member and see all articles in our Local Search Week archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 30, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Windows Live Local / Virtual Earth
- Search Marketing Now News
- Yahoo! Search Blog
- Scripting News
- Micro Persuasion
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
