Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it's "free," and if you enjoy a high ranking, you can derive excellent business from it. But, even if your business ranks well in local search (and especially if you don't), there are great reasons to consider some paid search advertising, aka "PPC."
While I have a reputation as a local search optimization specialist, but I consider myself to be broader in that I am a marketer, period. As such, my philosophy is that companies should promote themselves within as many channels as they reasonably [...]
Related Topics: Channel: Local | Local Search Column