Next Great Thing: Bing Draws On IYP Connection
Jun 29, 2009 at 7:03am ET by Stephanie Hobbs
Everyone seems to be chiming in with their reviews of Microsoft's new search engine — oops, I mean "decision engine". Can it compete with Yahoo? Will it become a verb like Google? Why'd they name it after the Chandler character on "Friends?"
I don't know if Bing will grow legs or if it'll get lost amid the competition. Given the $100 million ad campaign Microsoft is throwing behind it, I'd say it has as good a shot as anything to break through, even if it doesn't fully cure "search overload".
Early results are encouraging, but traffic from its initial weeks might be simply from people [...]
Filed in: Locals Only
Idearc’s Bankruptcy: Why? A Former Employee’s View
Jun 22, 2009 at 7:00am ET by Chris Silver Smith
This spring, Idearc Media LLC filed for Chapter 11, planning to reorganize to get out from under massive debt, and in the process, leave thousands of stockholders holding worthless paper. Idearc’s failure could easily be thought of as yet another in a long list of companies experiencing woes due to the economy, but is this the actual cause? I think someone should be asking if Verizon itself was responsible for spinning off the company with an unreasonable debt load in the first place.
Filed in: Locals Only
The Best Call Is A Local One
Jun 8, 2009 at 6:00am ET by Larry Small
When you call a business, would you rather dial a local number to talk to an actual human being or take your chances with the call-center mazes and lengthy waits frequently presented by 800 numbers?
What, did I give away my answer?
It's basically an issue of human nature, and really there's not much of a question. We want someone who will listen to us and handle our call personally, in a manner that shows our call matters, and by extension, that we matter. The majority of consumers believe they'll receive that service, or at least get a better shot of receiving it, by calling a local num [...]
Filed in: Locals Only
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