May 7, 2012 at 10:11am ET by Pamela Parker

Microsoft and Yahoo -- the Search Alliance -- have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February. Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant soft [...]

Microsoft Advertising Is Becoming “Bing” For SMBs

May 2, 2012 at 3:01pm ET by Pamela Parker

There's Microsoft, there's Bing, there's Yahoo, and there's the Search Alliance. How can any small business search advertiser figure out what's what? That's the thinking behind the rebranding of Microsoft Advertising to Bing, announced this week. Besides the name change, marketing collateral and web sites will incorporate the large beautiful images that the Bing consumer site has become known for -- to unify the brand experiences. "Previously, there was just a lot of confusion around our brand," Matt Lydon, general manager of Microsoft's SMB Advertising group, told me. The brandin [...]

New adCenter Metric Launched: Share of Voice

Apr 17, 2012 at 2:54pm ET by Crosby Grant

adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by providing information about how often they are earning impressions; for example, when the ad is placed on the first page in the auction. In general, if you have a high SOV, you have an opportunity to expand into related terms and if you have a low SOV, you have an opportunity to improve performance on your existing terms. Let's take a look at some recommended actions to take based on the new SOV reports. My Take: I remember when we had to do PPC [...]

Related Topics: Microsoft: adCenter | Top News

Microsoft Updates Excel Add-On For Keyword Research And Optimization

Apr 13, 2012 at 2:52pm ET by Pamela Parker

Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade -- jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, demographic and geographic data will be more in-depth, according to Microsoft. The user interface is redesigned, as well, in a way meant to be more intuitive. Version 8 allows users to refine keywords by date range and using other parame [...]

Related Topics: Microsoft: adCenter | Microsoft: Bing | Top News

Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France

Apr 13, 2012 at 1:37pm ET by Matt McGee

Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft's adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo's platform in those countries will need to migrate to adCenter because Yahoo Search Marketing accounts will shift to read-only status. But, in a blog post today about the pending change, Microsoft suggests monitoring both accounts during the transition: As Yahoo! ad serving moves to adCenter, and your clicks and im [...]

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