The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may not be officially announced at the time this post is published. During a recent trip to adCenter headquarters, Eric Enge was able to get some insight into these new features, and what we can expect from adCenter in the near future, which he shared in his recent post Can Bing & adCenter Bring More To The Table For Large Advertisers?. Here is a quick synopsis of the new features: Browser Compatibility with Safari and Chrome, and mobile [...]

Related Topics: Microsoft: adCenter | Search Headlines

Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products. (2) There is a new quick campaign budget overview widget to get your budget details immediately. (3) They added more mobile ad targeting to allow you to mobile OS such as Windows Phone, iPhone, Android, and Blackberry and Tablet OS options including iOS, Android, and RIM. Here is where it is currently [...]

Related Topics: Microsoft: adCenter

During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the adCenter team on that trip. One of the things I learned is what the adCenter team is doing to make it more attractive for enterprise scale customers to leverage adCenter to expand the PPC efforts. Firstly, there was a clear recognition by the adCenter team regarding the challenges they face. They ha [...]

Related Topics: Enterprise SEM | Microsoft: adCenter

Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]

Related Topics: Google: Outside US | Microsoft: adCenter | Microsoft: Outside US | Microsoft: Partnerships | Stats: Popularity | Stats: Size | Yahoo: Outside US | Yahoo: Partnerships | Yahoo: Search Ads

One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without burdening them with the details of Paid Search. A few months back, I came across a tool that helped tremendously. We adopted it in-house, and tested it with a few client engagements. It is a great success. The tool helps us generate the core concepts of a PPC Account in an easy-to-understand visual layout, without having to burden business users with all of the details. We call it the PPC Planning Matrix. I'm going to gloss over the absolute basics [...]

Related Topics: Google: AdWords | How To: SEM | Microsoft: adCenter | Search Marketing Toolbox