NBC Debuts “Addressable Advertising” With Microsoft Ads Platform
Jun 18, 2009 at 9:28am ET by Greg Sterling
Across the TV industry there are various efforts going on to bring more targeting into TV advertising. The readers of this blog know about Google's TV advertising initiative. But SpotRunner and various others (e.g. Project Canoe) have been working to bring "addressable advertising," the kind of targeting that exists online (demographic, geo, even behavioral), to television. According to the Wall Street Journal, NBC has now adopted Microsoft technology to do something similar:
The technology NBC is deploying will add a layer of demographic information as well as automated ad buying. It analyze [...]
Filed in: Google: TV, Microsoft: Partnerships, Microsoft: adCenter
Google’s Anti-Trust Argument: We’re Part Of The Advertising Galaxy, Not The Search Solar System
Jun 9, 2009 at 10:54am ET by Greg Sterling
Slate's "The Big Money" site lays out what is certain to be an interesting debate over the course of the next year: Google's anti-trust position and how the company should be evaluated. Google argues, according to the piece, that it should be seen not in the context of search or even online advertising as a whole. Rather, Google contends, it should be evaluated in the broader context of all US advertising, where it "holds only a 2.66 percent share of its total market."
This re-framing of Google's market is going to strike cynics and skeptics as "total BS." But the question of market "scopin [...]
Filed in: Google: Critics, Legal: General, Microsoft: Bing, Microsoft: adCenter
Satya Nadella Keynote At Bing Search Summit
Jun 4, 2009 at 1:52pm ET by Greg Sterling
Satya Nadella, SVP of Microsoft's Online Services Division, gave the morning keynote at the Microsoft Search Summit. It was an introduction to and tour of Bing and adCenter upgrades and improvements. Nadella began with a review of the search market and its growth. He was initially apologetic to the audience about Microsoft's market share. He proceeded to outline the problems with the current state of search that Bing tries to address.
Nadella said "only 1 in 4 queries deliver successful results." This is based on Microsoft's observation of search user behavior from historical Live Search lo [...]
Filed in: Features: General, Microsoft: Bing, Microsoft: adCenter, Stats: General, Stats: Relevancy, Stats: Search Behavior, Top News
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