Microsoft Completes adCenter Upgrade

May 18, 2009 at 2:20pm ET by Matt McGee

Microsoft has announced an upgrade to adCenter that the company says will give advertisers "more control over targeting, bidding, and distribution of your advertising campaigns." Microsoft wrote several blog posts to explain all the changes: Campaign Management Updates covers the new targeting options, new bidding flexibility, and improved keyword research tools Account Management Updates covers sign-in changes, the new home page and alerts, and a new settings page adCenter Desktop (Beta) Updates covers improved performance and functionality in the adCenter Desktop beta Content Ads [...]

Filed in: Microsoft: adCenter, Microsoft: adCenter Content Ads

Digg Now Buries Microsoft Ads

Apr 20, 2009 at 9:46am ET by Barry Schwartz

ClickZ reports Digg has dropped Microsoft as the exclusive ad provider for the site. Microsoft ads started appearing on Digg in October 2007 after Digg and Microsoft made the deal in July. Prior, Digg used Google AdSense ads to monetize the site. Then Digg dropped Google for Microsoft ads and now, it appears Digg will sell ads directly, and continue to use Microsoft ads for open inventory. The Digg/Microsoft partnership was suppose to last until the summer 2010. Bring the ad management in house will allow Digg to explore more revenue models and create custom ads, that are outside of t [...]

Filed in: Microsoft: Partnerships, Microsoft: adCenter Content Ads, Search Engines: Digg

Microsoft adCenter Fall Upgrade

Oct 28, 2008 at 9:11am ET by Barry Schwartz

The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits User Management: if previously you were only able to have one user, now you can create multiple account users [...]

Filed in: Microsoft: adCenter, Microsoft: adCenter Content Ads

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