Can Microsoft Retain The Bing-Curious?

Jun 2, 2009 at 1:09pm ET by Greg Sterling

According to Net Applications Bing saw lots of testing and trial usage in its first full day: According to the company, the usage is coming from Live Search users as well as Google, Yahoo and others. Early buzz for Bing has been mixed but positive. The question now is whether Microsoft and Bing can retain a big chunk of those users whom we might call "Bing-curious." Cuil when it launched saw a similar trend but then poor experiences led everyone to return to their respective engines on day two. That's not going to happen with Bing. The question is how much of this early curiousity wi [...]

Filed in: Microsoft: Live Search

Did Google Cleverly Upstage Microsoft’s Bing?

May 29, 2009 at 11:10am ET by Greg Sterling

Mike Arrington thinks that Google engaged in "a little stealth black ops mission" and blunted the full impact of the Ballmer Bing announcement yesterday by announcing Wave. Whether Wave represents a huge new development in digital communications remains to be seen, but almost every major news outlet had to cover it and divide its attention between Bing and Wave. Indeed, many journalists and bloggers were physically divided between the AllThingsD conference near San Diego and Google's developer event I/O in San Francisco. Arrington also cites the lack of access to Bing/Kumo as a PR mistake. [...]

Filed in: Google: APIs, Google: General, Google: Marketing, Google: Other, Microsoft: Bing, Microsoft: Business Issues, Microsoft: General, Microsoft: Live Search, Top News

Ballmer On Bing

May 28, 2009 at 11:56am ET by Barry Schwartz

Microsoft's new search engine is no longer a secret, it is named Bing and we already have a few stories up now, including Microsoft’s Bing Vs Google: Head To Head Search Results and State Of Search: Google Will Stay Strong Despite Bing & Yahoo. We thought it would be useful to find quotes from Microsoft's CEO, Steve Ballmer, on Bing. I am pulling my quotes from the live blog coverage from AllThingsD, Barron's Online and News.com. “Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to u [...]

Filed in: Microsoft: Bing, Microsoft: Business Issues, Microsoft: Live Search

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