Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV campaign focuses on winter sports athletes and will include freeskier Bobby Brown along with snowboarders Kaitlyn Farrington, Gretchen Bleiler and Kevin Pearce. Pearce, who's now returning to action after a brain injury forced him to miss the 2010 Olympics, is the subject of the first TV commercial, [...]

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Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page background: Yahoo had this nice Flash animated logo: Ask.com: Dogpile: Baidu: Sogou: Also, you do not want to miss the best Google logos for 2011. [...]

Related Topics: Ask: Promotions | Baidu | Google: Logos | Microsoft: Marketing | Top News

Google's teaming up again with NORAD to product one of my favorite Christmas traditions, the NORAD Tracks Santa web site. But new for this year, Bing joins the holiday sweepstakes with a Advent calendar-like Bing Magical Holiday Calendar. NOTE: For the latest news on the 2011 Santa Tracker, see our post: Where’s Santa Claus? The 2011 Santa Tracker List, From NORAD To Your Phone! Where's Santa? Google & NORAD Know Let's start with Santa. Since it's not Christmas Eve, the site has a countdown until it begins Santa tracking operations for 2011: The site also has holiday video messa [...]

Related Topics: Features: General | Google: Marketing | Microsoft: Marketing | Search Engines: Santa Tracker

If you know that Hermey The Elf longs to be a dentist, that Rudolph The Red-Nosed Reindeer's girlfriend is named Clarice, and if you can sing "Silver and Gold" as well as Yukon Cornelius, Bing's new holiday ad campaign will be right up your alley. The Microsoft search engine's newest video spots play off the classic Rankin/Bass Christmas TV specials, updating the plot and inserting Bing into the action. One spot shows the Abominable Snow Monster trying to roar ferociously but evoking laughter rather than fear from those who hear him. So, he returns to his cave and searches for "scar [...]

Related Topics: Features: General | Microsoft: Marketing

Google's "Dear Sophie" TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends her multi-media messages as she grows up, earned the top spot in Ace Metrix' rankings of websites' TV advertisements. Despite being a recent and reluctant entrant to TV advertising, Google dominated the rankings with five of its ads coming in among the top ten. Bing wasn't too far behind, however, with three ads making the list. The Dear Sophie creative was especially popular among women between 16 and 20, and 36 to 49, who rated it extremely highly for likeability, at [...]

Related Topics: Google: Marketing | Microsoft: Bing | Microsoft: Marketing | Top News