Funny: “Googling With Bing”
Jun 29, 2009 at 9:22am ET by Barry Schwartz
Monday's can be rough for many people, so I thought I share with you a funny video named "Googling with Bing." It basically is a Bing commercial, but they replace the word "search" with "Google."
See more funny videos and funny pictures at CollegeHumor.
Hat tip to TechCrunch for spotting this. [...]
Filed in: Google: Parodies, Microsoft: Marketing
Bing Zaps Commercials On The Daily Show (& More Shows Coming Soon)
Jun 12, 2009 at 12:46am ET by Matt McGee
Microsoft's ad campaign for Bing took a(nother) turn for the clever tonight on The Daily Show with a new campaign called "Fast Forward." It's the first in a week-long run of advertising that will see Microsoft paying for several minutes of commercial time, only to air a 30-second spot in place of several ads.
The ad that aired on The Daily Show is somewhat tough to describe, and Microsoft has yet to make a copy of it available publicly. It begins with a Snuggie commercial, but after a few seconds the video fast-forwards (with accompanying sound) through the Snuggie spot ... a hair replaceme [...]
Filed in: Microsoft: Bing, Microsoft: Marketing
Schmidt: Bing Can’t Buy Search Love With Ads; Gotta Earn It
Jun 9, 2009 at 8:31pm ET by Danny Sullivan
CEO Eric Schmidt has weighed in on the Bing launch -- and he's not sounding panicked, not that I would expect him to be. But he certainly puts out a conflicted message that Bing isn't a serious competitor and yet argues that it's serious enough that talk of a Google monopoly seems "unwarranted." Plus, a somewhat passionate message that Microsoft can't expect to buy its way into search share. A look at his interview with Fox.
First the clip, then below that selected quotes along with some analysis:
Schmidt: It's not the first entry for Microsoft. They do this about once a year.
Well [...]
Filed in: Features: Analysis, Google: Business Issues, Google: Critics, Google: General, Microsoft: Bing, Microsoft: Business Issues, Microsoft: Marketing, Top News
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