To learn more about Microsoft and its Bing search engine, also see our Search Engine Land’s Guide To Bing page.

Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage

Bing Boston Marathon home page 2014 Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston's Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground. To start the day, Bing tweeted the following picture of its homepage: Beyond this bridge is TD Garden, home of the @NHLBruins and the @Celtics. http://t.co/Tp49Png2n0 pic.twitter.com/sS4STPvJaU — Bing (@bing) April 21, 2014   Later in the day, Bing announced it had changed its homepage image with the following tweet [...]


Bing Predicts Reality Show Winners Using New “Bing Predictions” Search Technology

prediction-crystall-ball-guess-600 Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of voting-based reality shows like The Voice, American Idol and Dancing with the Stars. Users can perform searches on terms like "The Voice Predictions," or "The Voice," or even contestant names like, "Bria Kelly," and Bing will deliver a carousel of a show's contestants along with an estimation of who is winning, as well as which contestants are [...]


Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

yahoo-featured Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web

One of the most interesting things about Microsoft's new Cortana search assistant has just gone live for those early adopters of it: integration with Bing's search results. Cortana Personalization Comes To Bing Those using Cortana will now find "personalized cards" that will appear at the bottom of the Bing home page: Personalized information cards will also be integrated into Bing's search results, when deemed relevant. For example, here's how it looks for someone who has flight information being tracked (which Cortana learns about by reading the email on your Windows Phone): Ad [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Videos: Comparing Cortana & Siri & Google Now

cortana-600px Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft's answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo comparison a little more, so we will post that first followed by the CNet review. Gizmodo has not made their video embeddable, so you need to view it on Gizmodo.com. Here is the CNet video: [...]


Bing Ads To Give Agencies More Functionality To Manage Client Relationships

bing-ads-600 The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these shortcomings. [caption id="attachment_189011" align="aligncenter" width="550"] Current View of the Agencies Tab in Bing Ads[/caption] Instead of a separate Agencies tab, the new update will offer a rolled up Accounts list under a simplified Accounts & Billing menu. [caption id="attachmen [...]


Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

not-provided-600 As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages.  For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search [...]


PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function

How To Check Bing Ads Editor Version Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be able to use the Google AdWords Import function. Today, Google retired an underlying API that powers the AdWords import capability. Users trying to import AdWords campaigns into a Bing Ads Editor version older than 10.2 will see this error as soon as the download process begins: “Bing Ads Editor encountered an error while importing from AdWords.  Please try the import again.” Note the error [...]


Bing Testing New Search Results Design

bing-test-experiment-600 Bing is testing a new search results layout that changes the color of the logo from gray to the yellow/orange, changes the color of the search button and removes the gray background color from the right side rail. Bing has also cleaned up the interface, giving it a tighter but more open look, while keeping most of the existing content and features. @rgomezric notified me of the change and posted a YouTube video. Here is a comparison, showing you both the new and the current design. New Test Bing Layout: Current Bing Layout: [...]


Part Siri, Part Google Now: Microsoft Announces “Cortana” Virtual Assistant

cortana-600px Rumored for months, Microsoft has formally announced its answer to Apple's Siri and Google's Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that Google Now does (providing reminders and notifications regarding dates, meetings and so on). It appears to have numerous manual personalization capabilities as well. Cortana will also interact with and can launch apps on the device (like Siri or Google). Showing Cortana's smarts, there was apparently an examp [...]


Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

google-shopping-products-featured Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA campaigns. Probably the most requested change is the addition of multiple ad groups. When Shopping campaigns debuted, campaigns consisted of just one ad group, which many advertisers found limiting. Retailers can now set up multiple ad groups within a Shoppi [...]


Bing Ads Releases Targeting Updates For Bing Ads Express

bing-ads-600 Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here's the rundown on the new updates. The focus is on improved targeting options: Advertisers now have the ability to target the full breadth of DMAs within the US. Until now, targeting was limited to 50 DMAs. The number of business categories now includes more than 2,200 options. Ads can be associated with multiple categories. In the example below, one ad is associated with both the Orthodontist [...]


Bing Snapshot Adds 150 Million New Entities & Relationships To Search Engine

bing-satori-knowledge2-featured Dr. Richard Qian from the Bing Index and Knowledge Team announced that they've added an "additional 150 million entities" to power Bing's Snapshot results. This is part of Microsoft Bing's efforts to improve and grow their knowledge engine they named Satori. Most recently, they added tax help and famous people data to the engine. Now, they have grown it by another 150 million entities bring in Doctors, Lawyers, Dentists and Real Estate Properties into the mix. In the post, Bing gives Google a little jab saying, "unlike other search providers, we let you do something with that information [...]


Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results

bing-600 We've seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying "alternative" results in the Bing search result listings. He searched for [pizza] and in a yellow box, below the top two organic results, displayed a line of results for Citysearch, OpenTable and Yelp. Here is a picture: Google's version seems a lot more extreme but I believe Google, with their marketshare, is bein [...]


Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta

bing-ads-600 After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing's version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price and merchant name. Also similar to the Google process, advertisers first set up Bing Merchant Center Store accounts and upload their product catalogs. From there, advertisers can create a Product Ads campaign in Bing Ads. Advertisers already running PLA campaigns on AdWords can use the Import From Goo [...]


BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

Trademark Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren't told if any action was taken -- and even more frustrating, if no action was taken and/or why. To help solve this problem, BrandVerity has added a process to its paid search ad monitoring system to give clients direct feedback from Google and the Yahoo Bing Network on trademark violation complaints. After reporting a violation, BrandVerity clients will be alerted when an infringing ad has been disabled. If a [...]


Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

bid-auction-600 Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they're likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform -- down to the chart icon that appears when bid data is available for a keyword Available in the US only to start, the tool provides an up to 7-day historical window into estimated impressions, clicks and top-level impressions for a given bid for keywords on the search network. [...]


Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense

us-map-bing-google-yahoo-featured In February, Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo, 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing's share has grown and Yahoo's declined. In February 2013, Google had an identical 67.5 percent of queries while Bing had 16.7 percent, and Yahoo had 11.6 percent. A year before that, Google controlled 66.4 percent of queries, Bing 15.3 percent and Yahoo 13.8 percent. In terms of their "search alliance" Yahoo and Bing have not grown their collective share at [...]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers' campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today. As Marin EVP Wister Walcott highlighted in his talk at Marke [...]


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