Micro-Hoo Details: Q&A With Mehdi & Schneider

Jul 29, 2009 at 2:57pm ET by Greg Sterling

Danny and I had an opportunity to talk with Microsoft SVP Yusuf Mehdi and Yahoo EVP Hilary Schneider earlier this morning. Both were instrumental in the deal and will be deeply involved going forward. They characterized the parties' search integration as a long-term partnership, which implies ongoing cooperation and a high degree of collaboration. We had a limited time to get a range of questions out but we were able to get a bit more clarity than we had from just the conference call and press release this morning. Yahoo is going to be doing "premium search" sales. What is "premium searc [...]

Filed in: Microsoft & Yahoo Search Deal, Microsoft: APIs, Microsoft: Bing, Microsoft: Business Issues, Microsoft: adCenter, Top News, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads

Microsoft Live Search Releases New “Silk Road” API With Ad Support

Nov 13, 2008 at 12:30pm ET by Danny Sullivan

Microsoft today released version 2.0 of its Live Search API, also called "Silk Road," that offers support for multiple data exchange protocols, access to more search resources and the ability for developers to pull in ads to help monetize search applications they build. The previous version of the Live Search API only supported SOAP as a way to pull search information into a site or application. The new version supports JSON, RSS and XML. The types of search data that can be retrieved and used have been expanded. In addition to things like web search results, spelling suggestio [...]

Filed in: Microsoft: APIs

Live Search SOAP API Out Of Beta

Feb 7, 2007 at 9:35am ET by Barry Schwartz

The Live Search Blog announced that the Live Search SOAP API is now out of beta. In addition, they added some new features including more languages, increased search results, enhanced search tags, more local options, improved phone results and more coding samples. [...]

Filed in: Microsoft: APIs, Microsoft: Bing

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