May 17, 2012 at 2:04pm ET by Barry Schwartz

About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free - to try out. But those with over 5,000 queries per month will have to start paying after the free trial is over. The pricing structure is posted here and currently reads: 2,500,000 queries for $5,000.00 2,000,000 queries for $4,000.00 1,500,000 queries for $3,000.00 1,000,000 queries for $2,000.00 500,000 queries for $1,000.00 250,000 queries for $500.00 100, [...]

Related Topics: Microsoft: APIs | Microsoft: Bing

Bing Search API No Longer Free

Apr 12, 2012 at 1:25pm ET by Barry Schwartz

Microsoft announced on the Bing Developer Blog that they are transitioning the Bing Search API over to the Windows Azure Marketplace over the next few months, leading to no longer offering a free version of the Bing Search API. API usage costs for the Bing Search API will cost $40 for up to 20,000 queries each month and the prices will go up from there. Microsoft said this change is being made in order to provide fresher results and improved relevancy, while opening up additional opportunities to monetize the data. When will this happen? Well, Microsoft said it won't start for "s [...]

Related Topics: Microsoft: APIs | Microsoft: Bing

AdCenter Revamps Location Targeting To Mimic AdWords

Feb 20, 2012 at 5:04pm ET by Pamela Parker

Microsoft adCenter is making changes to its location targeting functionality that will bring it into line with the industry standard Google AdWords. Now, the "market" (distribution channel) will no longer be available as a targeting option. It will be replaced by "language" and "target location" as individual targeting options. Advertisers will be able to target to people physically located in the target location, or who express (via search query) interest in doing business in the target location area. Location options include all countries that speak the selected language, groups of [...]

AdCenter API Daily Budget Changes To Roll Out To All Campaigns

May 30, 2011 at 11:12am ET by Pamela Parker

Over the last few months, Microsoft has been tweaking the daily budget capabilities in its API in an effort to make its system simpler and easier to use. As of earlier this month, any new or edited campaigns included the Daily Budget with Monthly Maximum option, which calculates a monthly maximum based on advertisers' daily budget. Now, AdCenter will begin calculating the monthly maximum for all campaigns, as of June 1. The calculated monthly maximum equals the daily budget value multiplied by the average number of days in a month. If advertisers prefer to manage their budgets on a monthly [...]

Related Topics: Microsoft: adCenter | Microsoft: APIs

Google To Replace Base API With Two Shopping APIs

Dec 20, 2010 at 1:34pm ET by Pamela Parker

Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data. Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product data. The Content API can be used to add, delete, query or modify any item individually or with a batch protocol. The Search API is aimed at helping Google Affiliate Network publishers and Google Commerce Search customers. Both of the new APIs use the [...]

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