In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share.
Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to highlight that Bing’s share of the market has continued to grow year-over-year, accounting for 3.6 billion searches per month.
As advertisers continue to navigate an increasingly competitive and complex landscape, these search trends underscore an incredibly profitable and accessible oppor [...]
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