Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies

bing-ads-600 Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions about campaign set up, optimization tactics, billing issues and more. The Bing Ads Industry Insights Portal is launching in the United States and will feature case studies, videos and research around events like Mother's Day and the World Cup as well as in several verticals such as home improvement, retail, financial services, automotive, trave [...]


Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI

bing-ads-600 Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that.  Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to max out at just 5,000 keywords. Users can opt to display as many as 200 results per page and navigate through other pages in the list as shown in the screenshot below. The Bing Ads team says it made a number of performance enhancements to enable to the query to return quickly and that this is [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Bing Ads To Give Agencies More Functionality To Manage Client Relationships

bing-ads-600 The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these shortcomings. [caption id="attachment_189011" align="aligncenter" width="550"] Current View of the Agencies Tab in Bing Ads[/caption] Instead of a separate Agencies tab, the new update will offer a rolled up Accounts list under a simplified Accounts & Billing menu. [caption id="attachmen [...]


PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function

How To Check Bing Ads Editor Version Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be able to use the Google AdWords Import function. Today, Google retired an underlying API that powers the AdWords import capability. Users trying to import AdWords campaigns into a Bing Ads Editor version older than 10.2 will see this error as soon as the download process begins: “Bing Ads Editor encountered an error while importing from AdWords.  Please try the import again.” Note the error [...]


Bing Ads Releases Targeting Updates For Bing Ads Express

bing-ads-600 Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here's the rundown on the new updates. The focus is on improved targeting options: Advertisers now have the ability to target the full breadth of DMAs within the US. Until now, targeting was limited to 50 DMAs. The number of business categories now includes more than 2,200 options. Ads can be associated with multiple categories. In the example below, one ad is associated with both the Orthodontist [...]


BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

Trademark Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren't told if any action was taken -- and even more frustrating, if no action was taken and/or why. To help solve this problem, BrandVerity has added a process to its paid search ad monitoring system to give clients direct feedback from Google and the Yahoo Bing Network on trademark violation complaints. After reporting a violation, BrandVerity clients will be alerted when an infringing ad has been disabled. If a [...]


Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

bid-auction-600 Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they're likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform -- down to the chart icon that appears when bid data is available for a keyword Available in the US only to start, the tool provides an up to 7-day historical window into estimated impressions, clicks and top-level impressions for a given bid for keywords on the search network. [...]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers' campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today. As Marin EVP Wister Walcott highlighted in his talk at Marke [...]


Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

bing-ads-600 Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the "duplicate keyword" error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That's because Bing Ads removes extra characters from keywords in a process called "keyword normalization" which then creates the duplication. Bing also normalizes search queries. For example, if you bid on the keyword "bike repair" and a user searches for "bike-repair", your ad could show because Bing removes the hyphen from the search query [...]


Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before

Bing logo Formerly dubbed the Search Query Report, Bing Ads has updated what's now called the Search Term Report, which houses the data on the terms users actually typed before clicking on an ad. Included in the new release are results on zero-click search queries. These terms had been excluded from the report, but advertisers had been requesting to see them in order to build out stronger negative keyword lists and to better understand the terms for which their ads are not resonating with users. With the update advertisers now have access to 20 to 40 times more search term data than in the past, acco [...]


Drive PPC Revenues By Addressing The Bing Dilemma

Life Beyond Google Meme In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to highlight that Bing’s share of the market has continued to grow year-over-year, accounting for 3.6 billion searches per month. As advertisers continue to navigate an increasingly competitive and complex landscape, these search trends underscore an incredibly profitable and accessible oppor [...]


New Bing Ads Editor Version Now Available

bing-ads-new-240px Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We've covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the "Nearly Hidden Gem" section in that article), and a new feature in the conflict report that allows you to take action from that window. Other new features include: 1. The ability to rename campaigns and ad groups in the Browser pane 2. Adjustable Edit pane to make the workspace bigger or sma [...]


New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review

bing-ads-new-240px Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads team announced an upcoming update to the conflict resolution workflow designed to simplify the campaign conflict review process. Campaign conflicts can arise when multiple people are managing an account across various platforms - Web UI, editors, third-party tools and APIs. Bing Ads Editor has long had a conflicting account changes warning in Bing Ads Editor, but the new update will give users the option to override changes without having to review the conflicts first. Bing Ads Editor validates if there a [...]


Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

bing-ads-new-240px Bing Ads announced today that it will complete the roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft's Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in the US. Sitelinks for Mobile will launch in several EU markets, including the UK, France, and Germany, says Li. Additionally, Li says Bing Ads has doubled the number of mobile clicks by growing its network over the past year.   [...]


Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights

bing-ads-new-240px Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance reports. Segmentation by common dimensions such as Device type and Bid Match type are also now available in all performance reports. Change history reports can now be run for multiple accounts in a single report, and the reporting now includes changes made to the following: Match type of k [...]


Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

goal-posts-wisecontrarian-flickr-7993738373_db9fa4009a_b It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer's less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the most ad impressions on Google. While Nestle has taken the lead on Bing to promote the new Butterfinger Cups. That's according to the monitoring service BrandVerity, which began monitoring paid search ads across 27 super bowl-related keywords on January 21. BrandVerity's Sam Engel says they [...]


Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality

bing-ads-new-240px In the newest update to Bing Ads Editor, the Bing Ads team has given the Sync Results window some useful functionality Like AdWords editor, the new synch window in Bing Ads Editor shows the total number of changes and the number of those that have been successfully downloaded from or posted to the account. A new Status column replaces the old Errors column. This column will return either Success or Error links in each row. Clicking on the notice will open a new tab with outcome details. Nearly Hidden Gem Also new are options to document and share the sync results. The clicking the Sho [...]


5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

ppc-featured In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for "Super Bowl ads". While the majority of Super Bowl advertisers still aren't taking to SEM, those that are have been displaying some interesting tactics that are worth a look. Here are five trends we've noticed from the Super Bowl advertiser ads currently running on Google and the Yahoo Bing Network. 1.YouTube is King All but one advertiser in the examples below link  to YouTube in their ads on "super bowl" rel [...]


The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

CPC growth The Search Agency Q4 2013 The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth Drives Higher CPCs The Search Agency has reported rising CPCs for several quarters now including large CPC increases during the transition to enhanced campaigns. This quarter, while reports from IgnitionOne, Covario and RKG showed modest fluctuations and mobile CPCs decline in some cases in Q4, The Search Agency reports both Google and Bing al [...]


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