Tax Season: Plan Now For Great Advertising Returns

ppc-puzzle-featured Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions -- it's no wonder that people start to sweat a little as April 15 approaches. If there's one thing taxpayers can cheer, however, it's the fact that the web has really helped reduce the pain of researching tax information, completing tax documents and submitting tax returns. Tax season is increasingly a digital season. Here at Bing Ads, we've seen firsthand the growing tendenc [...]


Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Global Paid Search Growth Q4 2013 Covario Though the numbers vary, the Q4 reports we've covered all point to solid year-over-year increases in paid search spending. Covario's Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 2013. Global Search Engine Share Google's AdWords accounted for 84 percent of PPC spend and 62 percent of clicks globally. Advertisers increased spending on Google 7 percent year-over-year. Covario saw the Yahoo Bing Network (YBN) gr [...]


RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

Paid Search Growth Q4 2013 RKG RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG's retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent.   Google Brand CPCs Fall On Ad Rank Change, Non-Brand CPCs Fueled By PLAs Google paid search spending grew 19 percent year-over-year in Q4, with paid clicks rising 15 percent. Google CPCs also rose just 3 percent. Non-brand CPCs, however, rose 6 percent year [...]


Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop

IgnitionOne Tablet Smartphone Performance Q4 2013 IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up a significant 27 percent over 2012. Though overall ad impressions fell 16 percent year-over-year, clicks rose 5 percent and click-through rates jumped 25 percent in Q4.  IgnitionOne posits lower impressions are a result of "top of page innovations" including new ad ext [...]


For SMBs, The Time Is Now To Embrace Search Advertising

paid-search-ppc-featured As a recently as a few years ago, the owner of a small or local business could legitimately ask, "Why should I buy search ads?" After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform -- then, assuming they got ads served, maybe people clicked. But at the cost, what benefit was the advertiser really receiving? If you are not an online business, how do you translate a click into something an SMB can understand -- and place value on? It was simply impossible to know. And who can blame them? According to our research, proving ROI is the top nee [...]


PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization

ppc-puzzle-featured We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we've covered can also help SEOs as well as PPC practitioners, today's focus on keyword research is particularly relevant to both camps. Advanced Tip: Bing Ads Intelligence for deep-dive keyword research and Power BI for big data analysis and visualization. Bing Ads Intelligence is an Excel add-in for keyword research that enables Excel to integrate directly with your Bing Ads a [...]


PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates

excel logo Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis. Paid search managers will benefit, but really anyone using Excel for data analysis will find good information or a helpful refresher here. Intermediate Tip: Get more out of Pivot Tables with calculated fields and by fixing #DIV/0 errors. Pivot tables are truly a must-have Excel skill for marketers. If you haven't used pivot tables yet, don't be timid. You can't damage your data set when working w [...]


PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)

analytics-data-excel-featured Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught -- picking up tips and tricks here and there -- which makes it even harder to know what shortcuts and secret powers we're missing out on. Yesterday, I spoke with John Gagnon, Bing Ads Evangelist and all-around Excel whiz, and asked him to share some tips for beginner, intermediate, and advanced level tips that paid search managers can start putting to use in 2014. This is the first in a three-part series we'll be publishing this coming w [...]


Retailers Spending Record Levels On Paid Search In 2013 Holiday Season

holiday-shopping-featured An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 percent and spending jumped 34 percent globally, according to Kenshoo's seasonal shopping reporting to date. Global retail click-through rates (CTR) increased 12.8 percent from 2012. Healthy click through rates meant that advertisers realized 27 percent [...]


New Bing Ads Solution Center at Search Engine Land

We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared toward digital marketers. Special attention is given to both the Small to Medium Businesses (SMBs) as well as specific vertical industries, including Technology & Telecommunications, Financial Services, Automotive, Travel, and Healthcare & Wellness. We invite you to check out the in-depth reso [...]


It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles

bing-ads-new-240px After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction on use of exclamation points in ad titles from the Content and Style Guidelines. A single exclamation point is now allowed in the title of an ad. Really, exclamation marks in ad titles? The actual guidelines are a little fuzzy on this point, stating just that "One exclamation point or question mark is allowed per sentence in ad text." with no me [...]


Bizible Adds Google AdWords ROI Reporting For Salesforce

salesforce adwords logos Bizible, a marketing analytics app for Salesforce.com, has launched a feature to enable Google AdWords cost data to be imported and tied to actual revenue posted in Salesforce. The AdWords ROI Dashboard enables revenue tracking against keywords, ads, ad groups and campaigns. The AdWords ROI Dasbboard was released generally last week. The company says beta testers have used the dashboard to track AdWords' ROI based on closed opportunities in Salesforce, quickly visualize the sales pipeline of AdWords leads, and project future performance of AdWords campaigns by looking at open opportunit [...]


See The Top 10 Most Searched Ad Campaigns On Bing For 2013

old-spice-baby Following up on the release of the Bing's 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, with nearly all of the ad campaigns in the top ten scoring somewhere on the comedy spectrum. Old Spice took top billing with its "Baby" ad starring actor Terry Crews and retro-silly "Watermelon" ad seen here: [youtube]http://youtu.be/hfiiWGWhB9g[/youtube] Exceptions to the comedy ru [...]


Meet Bing Ads Express: The Auto-Pilot PPC Solution For Small Businesses

bing ads express logo When it comes to marketing for small businesses, PPC is among the most leveraged and most profitable marketing channels out there. With smart PPC insights and some time spent on ongoing optimization, PPC can drive a ton of valuable leads and sales! Unfortunately, that's also the challenge. With so many new PPC features being released every week and a general lack of time among small business operators and marketers, advertisers often get tripped up and make all sorts of rookie mistakes. As a result, small businesses often fail to realize the full potential of paid search engine marketing. [...]


Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?

holiday-shopping-featured Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail days. Over the last two years, the big box retailers have been squeezing coupon and deals sites out of paid search leader boards for "Black Friday" and "Cyber Monday" queries, according to research from Adgooroo. In 2012, big retail dominated paid impressions for "Black Friday" search queries: Just two deals sites managed to infiltrate the [...]


Bing Ads Introduces Refined Broad Match Keyword Targeting

bing-ads-featured In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the "Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of the percentage of Exact Match". The new Broad Match is designed to eliminate the need for endless keyword variations set on Exact or Phrase Match, while still maintaining quality control. Some 30 percent of daily searches on Bing are new, so Broad Match is meant to help cast a wider net to catch new, rel [...]


The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search

bing-google-banner-hero-featured In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further "brandification" of SERPs that caters to large companies (and hurt smaller ones). Others see it as search maturing toward traditional advertising and a natural extension of a more visually-driven Internet.     Google's test ads, called Visual Search Ads are simple banners that display [...]


Bing Ads Executives Share Plans To Make Bing A Better Ad Platform

bing-ads-featured Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft's reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now integrating search into nearly every Microsoft device including Xbox, Windows 8, Windows Phone, Office, Windows Azure and Skype. This integration "gives us the opportunity to expose Bing to billions of users across Microsoft to bring scale -- not in tens of millions or hundreds of millions but in billions," said [...]


Microsoft Pilots Giant Brand “Hero Ads” In Bing Smart Search For Windows 8.1

bing-hero-ads-featured Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact match brand queries in Smart Search on Windows 8.1. Consider these ads as the front window or as David Ku, Microsoft VP of engineering referred to them, "a brand's effective home page on the search results". The ad units occupy the entire initial frame of results on Smart Search and offer rich visuals and navigational sitelinks. In the Range Rover example below, there are links to allow users to take a specific action such as Request A Quote, Schedule a Test Drive or navig [...]


Bing Ads Express Available To Agencies, Resellers

bing-ads-new-240px As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can opt to link the ad to their Facebook page. Agencies and resellers will be able to manage client listings in Bing Places and on the Yahoo Bing Network in bulk with a spreadsheet that can then be uploaded to a Bing Ads Express account. The platform will automatically cla [...]


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