Roll-Out Of Bing Ads’ Microsoft Account Requirement Ruffles Feathers

bing-ads-new-240px Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts -- currently used to access Hotmail, Messenger, SkyDrive, Windows Phone, Xbox LIVE, or services. Today, some users who clicked "Remind me later"  and opted to login with their existing credentials got "Login Fail Error" notices and had to back out of the account and reload the page to login successfully. The #ppcchat hashtag on Twitter lit up with users trying to get advice on handling the errors and to air grievances about the change. Microsoft di [...]

The Double Serving Myth: When One Company Monopolizes PPC Ad Results

monopoly-game-featured Here are two scenarios that are currently keeping many PPC advertisers up at night -- maybe you're one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets,  advertises each site on AdWords and Bing Ads, shutting out most of the competition. A parent company launches several brands in the same sector and advertises them all with the same keywords on AdWords and Bing Ads, shutting competition out of the auction. Cases of one player monopolizing ad share happens more than you may realize, often devastating the onc [...]

Bing Ads Accredited? Get Updated Badges And Certificates

bing ads professional certificate You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has carried over to the Bing Ads Accredited Professional program. Updated certificates and badges are available for use on your website and other marketing materials. To access the newest certificate, click on "Congratulations! You're a Bing Ads Accredited Professional" link at the top of your dashboard in Bing Ads. Updated badges are available by clicking on the "Accredited Professional Badge" section at the bottom of My Dashboard. [...]

New PPC Login Required: Bing Ads Moves To Microsoft Account Logins Starting Today

bing-ads-new-240px Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account. Once you make the switch, you'll need to use your Microsoft account name and password to access Bing Ads and Bing Ads Editor. Marketing tools that use the Bing Ads API will switch over early next year. Microsoft says the new process is being implemented primarily for security, including two-factor authentication. The other reason given is users will have one login to access more Microsoft services. So, what is [...]

Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph

bing-ads-square Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you're not using the distribution graph already, do yourself a favor and start. The graph is hidden at log-in, so you need to click on the orange arrow for it to display. From the Dimensions Tab, you can drill into a variety of "dimensions" including time, search terms, location, publisher website (complete with Syndicated Search Network partners), desti [...]

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

money-garbage-shutterstock While pay-per-click marketing has become an integral part of many small businesses' marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets. Paid search software firm, WordStream, conducted the study by reviewing the accounts of 500 small and mid-sized business clients who manage their own AdWords accounts. WordStream found that less than half of the businesses have conversion tracking installed on their landing pages. A la [...]

Bing Ads Launches Its Own “Express” Program For Local Small Businesses

bing-ads-express-logo This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google's AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There is a monthly minimum spend requirement of $50. Beyond that, advertisers can control their spend. Whereas AdWords Express customers have the option to use Google+ pages in lieu of a website, Bing Ads Express customers can use their Facebook page or another web page that is associated with your busi [...]

Bing Ads Launches Call Extensions With Skype On All Devices

bing-ads-featured Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads APIs.  They will also import directly from Google AdWords campaigns into Bing Ads. The set up options are very similar to AdWords, though there is the option to use a local or toll-free forwarding number. As with the "directions" link that rolled out in Bing Ads location extensions last m [...]

Hot Tactics For Geo-Targeted Ads On Google & Bing

Geographic Segmentation Map for PPC Ads At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I'm far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation. The session was moderated by Matt Van Wagner (President of Find Me Faster), and featured speakers Kevin Lee (CEO of, Sam Owen (PPC & CRO Account Manager of Hanapin Marketing), and Paul Corkery (Senior Operations Program Manager at Microsoft). I actually have quite a lot of familiari [...]

Bing Ads Gets Extended Validation SSL Certificates & Two-Step Verification Process

bing-ads-featured Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, and added a two-step verification process for users accessing Bing Ads via a Microsoft account. According to the announcement, Bing Ads began implementing an extended validation certificate a few weeks ago: All communications with Bing Ads began to be protected using an extended validation certificate (EV cert). What this means in practice is that your interaction with Bing Ads is now protected using the highest standard in the Internet security industr [...]

New Bing Ads Location Extension Features Roll Out To All US Advertisers

bing-ads-square The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you're running mobile or local paid search campaigns, you'll want to be sure your location extension data is comprehensive to take advantage of these features. Here's a look at the latest location extensions in Bing Ads: Click For Directions: When enhancing an ad with location details, a "Directions" link automatically appears next to the business address. Clicks on the Directions link (shown below) are charged on CPC basis just like clicks on ad headlines. Clicks on the [...]

Bing Ads Introduces Performance Comparison Graphs

bing-ads-square The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn't be a way to compare performance data without downloading, formatting  and analyzing reports on your own. Finally, Bing Ads is working on a solution. Today the company announced it's working on new performance comparison feature to: Compare your current performance to that of a previous period. Compare your performance with the MOVING AVERAGE, a reliable performance baseline to measure the success of your [...]

Bing Ads Expands To 5 Southeast Asia Countries

bing-ads-featured As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geographic targeting capabilities for existing customers to reach users in Southeast Asia. Microsoft claims a reach of nearly 13 million users in Southeast Asia, and 489 million users worldwide every month through the Yahoo! Bing Network. The addition brings the total number of countries served by Bing Ads to 32. In July, the company added Aus [...]

Bing Ads Releases New API, Version 9

bing-ads-square Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data interchange formats. These data formats are identical to the formats that will be used for importing and exporting of campaigns by the next version of the Bing Ads Editor. Support for new features related to compatibility with AdWords enhanced campaigns. Streamlining of campaign ma [...]

Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still

bing-ads-featured Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into the Bing Ads platform. Device preferences on ads, the new ValueTrack parameters that allow advertisers to point users to device-specific landing pages, as well as mobile bid adjustments are all now supported in Bing Ads. Ad group level Sitelink Extensions were also added in this update. More extensions will support ad group level set [...]

Bing Ads To Launch Excel Add-In To Streamline Campaign Management

bing-ads-square In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here's what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel Add-In. The Add-In allows Excel users to bypass the step of having to upload or paste data from Excel to Editor and then uploading the data from Editor to the data center. A launch date hasn't been set, but Bing Ads is holding a webinar on the Excel Add-In and Bing Ads Editor on September 12. [...]

10 Features Unique To Bing Ads That You Might Not Know About

bing-ads-featured On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, so it can be hard to keep up with the different features offered in Bing Ads. AdWords users will be familiar with the fact that there is essentially zero visibility into Google search partner performance beyond aggregated metrics. Turek, who shared her AdWords geo-targeting case study with us recently, highlights three features she uses as a result of Bing Ad's transpare [...]

Bing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question

bing-ads-square Microsoft's Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data uploading. The UI updates are designed to make the editor align with "what you're already familiar with." In other words, your "muscle memory" has already been trained by AdWords Editor, so Bing Ads Editor's new navigation will mirror AdWords Editor. Here's how it looks today: And here is the preview of the new navigation structure that's nearly identical to AdWords Editor: Bing Ad [...]

Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads

bing-shopping-featured Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways for merchants to have product listings. Shopping Results Integrated Here's an example of how the new integrated experience will look, where shopping results appear above and to the side of the regular listings: Product Ads: Paying To Be Included Product Ads, which are in closed beta through the holidays, will be incorporated into Bing's [...]

72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]

ppc-featured Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search. However, in a year in which enhanced campaigns loomed, just 65 percent said they feel optimistic compared to 2012. Still, there is no sign of shrinking budgets. Seventy percent increased PPC spend this year and nearly three quarters (72 percent) of respondents plan to increase PPC spend in 2014. [...]

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