Apr 24, 2013 at 7:47pm ET by Matt McGee

The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing's deep links. In a blog post today, Dr. Ronny Kohavi of Bing's Research & Development team, shares some valuable data about how Bing users interact with search results. After the 50 percent of users that click the top result, Bing says that only about 4-6 percent click the third result (depending on if it's an Instant Answer or a regular web [...]

A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result

Jan 3, 2013 at 8:27pm ET by Matt McGee

It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I called it a "strange bug" in Bing's search results. I was wrong. It wasn't a bug; it was a test that Bing was running and has now turned off. A Bing spokesperson confirmed for us this afternoon that this was no mistake. We're constantly updating and refining the Bing search experience to help people get things done more quickly. We are currently conducting tests on navigational links that will [...]

Strange Bug In Bing Deep Links Shows Facebook, Craigslist As Part Of Google

Jan 3, 2013 at 2:49pm ET by Matt McGee

Google has deep pockets and probably would be happy if Facebook, eBay and Craigslist were part of its empire ... but last I checked, they're all separate companies. Nonetheless, links to those three sites are showing as Deep Links on Bing under the Google.com result when you search for [google]. The "Go to YouTube" link can at least be explained by the fact that Google owns YouTube; the others are clearly a bug, and one that I can't easily explain. That exact text -- "Go to Facebook," etc. -- doesn't show up anywhere on the page or in the source code when you do navigational searches [...]

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