How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

ppc-featured Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here.  The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It's called PPC ad impersonation and occurs when an impostor advertiser takes a known URL, like JossAndMain.com, and uses it as the Display URL of their own advertisement. When you first hear about PPC fraud rings, you tend to think of click fraud where an automated system, not a real pe [...]


Bing Now Searches Music That You Can Listen & Play On Xbox Music

xbox PC World reports that Microsoft Bing has added a way to search for music available within Xbox Music. Now, if you search for a song, for example [U2 all that you can't leave behind] on Bing, on the right hand panel, you will see a box for "Listen to music." There, you will be able to either buy the song on Apple iTunes or Amazon MP3 or listen to it on Xbox Music. Here are a screen shots: Xbox Music allows you to stream a few hours of music per month before requiring you to pay for an Xbox Music Pass, which offers access to 18 million tracks for $10 per month. [...]


Bing Predicts Reality Show Winners Using New “Bing Predictions” Search Technology

prediction-crystall-ball-guess-600 Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of voting-based reality shows like The Voice, American Idol and Dancing with the Stars. Users can perform searches on terms like "The Voice Predictions," or "The Voice," or even contestant names like, "Bria Kelly," and Bing will deliver a carousel of a show's contestants along with an estimation of who is winning, as well as which contestants are [...]


Microsoft: We Don’t Censor Search Outside China

bing-china-600 Bing censors search results in China in accordance with Chinese law. But does it do so in the US and elsewhere around the world for Chinese users? That disturbing proposition was raised yesterday in an article appearing in The Guardian. The article asserted that Bing search results for Chinese language speakers in the US were radically different than those in English for controversial terms such as Tiananmen Square or Dalai Lama: Microsoft’s search engine Bing appears to be censoring information for Chinese language users in the US in the same way it filters results in mainland China. S [...]


Nadella Would Bring Search Cred To Microsoft CEO Role

Satya Nadella Microsoft Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He's also a B-school grad. For the past three years Nadella has run Microsoft's Server & Tools business. Before that he was in charge of Bing and online advertising. Nadella presided over the transition from Live Search to Bing and understands the search business. Nokia's Stephen Elop said that he might consider selling Bing if he were elevated to the CEO role. Nadella would be very unlikely to do that, recogniz [...]


Microsoft Swaps Daily Deals Brand: It’s Now “MSN Offers”

Screen shot 2011-11-23 at 9.31.51 AM In something of a surprise move, Microsoft has renamed its daily deals product and shifted the brand to MSN. It was "Bing Deals." Now it's MSN Offers. Apparently the change was the result of an effort to clear up perceived confusion. A press release went out but I discovered this through my in-box. Bing.com's deals site aggregates retail and e-commerce sales information from many sources across the US. Microsoft apparently wants to separate that content from local daily deals. However the local daily deals are still accessible from the Bing/deals site (see upper left tile in screenshot [...]


Search & The 2011 Sundance Film Festival

The annual Sundance Film Festival is about to converge here in Utah January 20-30, 2011, with Bing.com and YouTube as Leadership Sponsors. Bing is the official search engine of the 2011 Sundance Film Festival website, and YouTube has two special channels for the event, the main Sundance Film Fest channel, and the YouTube Screening Room, featuring 12 short films from this year's festival, which will only be available on YouTube until February 3. Bing Continues To Cozy Up To Hollywood Earlier today, the Bing Entertainment team announced earlier a special new video site: BingSundance.com [...]


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