Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

seo-200 A newly released report from Shareaholic claims the top five search engines -- Google, Bing, Yahoo, Ask.com and AOL -- have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience of more than 400 million monthly unique visitors. The report shows Google's search traffic fell 17 percent between last December and May of this year. Bing, Yahoo, Ask.com and AOL saw an even bigger drop in search traffic numbers [...]


Bing Sitemaps Best Practices & Large Site Sitemaps Issues

Bing logo large Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing's Six Best Practices For Sitemaps: Follow the sitemaps reference at www.sitemaps.org. Common mistakes we see are people thinking that HTML Sitemaps are sitemaps, malformed XML Sitemaps, XML Sitemaps too large (max 50,000 links and up to 10 megabytes uncompressed) and links in sitemaps not correctly encoded. Have relevant sitemaps linking to the most relevant cont [...]


A Marketer’s Guide To Using Regular Expressions In SEO

HTTP_shutterstock Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal,  but they're incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I'm not a coder, a developer or a network admin. My use of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's [...]


Learnings From SMX London: The Impact Of Social On Search

fire_shutterstock_31640122 SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google's Matt Cutts and Bing's Duane Forrester have come out (on more than one occasion) to emphatically state that Facebook Likes, Tweets, Google +1s, Pinterest Pins and other similar social indicators are not part of their algorithms. At the recent SMX London on May 13, 2014, John Mueller of Google and Duane Forrester of Bing took the stage to talk [...]


Bing To Shut Down Webmaster Forums

bing-2013-featured Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the "time and resources to focus energies in other directions." So what are you going to do for support now when it comes to Bing? Well, the Bing forums was rarely a good place to get Bing support. It really was not. Duane said: For general questions, our Help & How To section is built to handle the top line stuff. This includes housing our Webmaster Guide [...]


Bing: Adding Markup & Schema Is “Worth” It For Search Engines

schema Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said "it's worth completing this work to help the engines understand your content more clearly." Why? Duane explained that it enables Bing to "make richer search experiences" and while Bing says it "does not itself lead directly to higher rankings" it does however impact your click rates on your search listings. Duane sums it up saying, "the bottom line here is this. If you’re marked [...]


Bing On Links: You Should Never Know In Advance Where A Link Is Coming From

bing-links-600 Duane Forrester from Microsoft's Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing. Duane wrote: You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. That obviously means you should not buy links, but it also goes as far as saying that you shouldn't ask other webmasters to link to you. You shouldn't do any action at all, that you know, for a fact, will lead to you get [...]


10 Key Takeaways From Meet The Search Engines @ SMX West

key-door-keyhole-600 Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren't there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three of SMX West 2014, the Meet The Search Engines session delivered a lot of those answers. This panel is generally one of the crown jewel sessions at SMX and drew yet another big crowd. Bing's Duane Forrester (@duaneforrester) and Google's Matt Cutts (@mattcutts) were jovial, infor [...]


Bing: Poor Grammar & Typos May Result In Lower Search Rankings

spelling-grammar-typos-600 Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing's search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors. Duane said, "just as you’re judging others’ writing, so the engines judge yours." Meaning, Bing does look at how a page of content is written. If the page has typos, grammar issues and so forth, to the extent that it might stop a reader from reading on - then it might also negatively hurt your rankings in Bing. Duane wrote: If you [as a human] struggle to get past typo [...]


Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

bing-600 Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it. The warning says Bing may demote the site or delist the site that is using keyword stuffing. The new section was added sometime yesterday to their guidelines document. Here is the new keyword stuffing section: When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords w [...]


Bing: Don’t Be Held Hostage Over The Perfect Domain Name

bing-2013-logo-featured Duane Forrester, Bing's Senior Product Manager, posted on the Bing Webmaster Blog that you should not be too crazed over picking an expensive domain name for your new web site. He said, even when you buy old domain names that are pricy, those domain names may have some bad history. Domain names with bad history can actually be a negative and thus less valuable than brand new domain names never used. He recommends you check the Way Back Machine when investigating what content was on the domain prior to buying it. He also recommends that you don't spend your whole budget on your domain nam [...]


Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings

seo-domain-ranking-featured Microsoft Bing's Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today's ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors. Duane said that maybe "10 years ago" there was some truth to that but today - that is not the case. The domain and keywords in that "domain send less and less" ranking signals to the overall Bing ranking algorithm. Duane said this is a good thing because the other signals can rank sites based on better m [...]


Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists

bing-music-featured Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the "most popular" music video related to the search, along with details and a list of "Top Songs" connected to the video. Bing says it is showcasing videos from, "Leading sites including YouTube, Vimeo, MTV, Artist Direct and more." The subsequent videos listed under the featured video are sorted by relevancy based a user's search by song title, artist or album. [...]


Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout-Logo Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified 'Snapshot' will show in Bing along with social icons, Klout scores and even the two most influential public moments from Twitter over the past 7 days and the best of your Instagram feed over the past 3 months. According to an official Klout blog post, this integration this is a significant partnership for Bing users: "Search is one of the most common ways that informa [...]


Bing SEO Ranking Factors 2013 Study By SearchMetrics

searchmetrics-bing-ranking-factors Searchmetrics has released their SEO ranking factors for Bing, Microsoft's search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings. The top five key findings were: (1) Top brands rank higher on Bing, as they do in Google. (2) Backlink numbers are closely linked to higher rankings on Bing (3) Social signals closely linked to higher rankings (4) Quality content is important for search rankings (5) On page te [...]


What The Government Shutdown Means For .gov SEO

government-govt-generic-240px As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.” But one day, the government will start up again and government agencies will once again focus on ensuring that the information their sites provide is easily available to US citizens. We know that Americans primarily use search to access government information, so once the shutdown is over, it won’t be enough that the web sites power up. They also need to b [...]


Bing Tests Sub Secondary Level Deep Links In Search Listings

bing-logo Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-level deep links beneath the main deep links. Here is a picture from @tecnonetblog: Bing recently experimented with deep links in the search box overlay. Related Stories: Bing Tests Deep Links Within Search Box Results Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks Bing: More Than 50% Of Sea [...]


Bing Details Four Ways Not To Build Links

bing-links-featured Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don't simply mass or template email web sites blindly for links. Don't buy email lists and send out a mass email asking these webmasters and web sites to link to you. (2) Blog/Forum Comments: Don't drop links in blog comments or forum threads, said Bing. Duane said it simply will not help you rank better in the search results. (3) Link Injection [...]


Google’s PR Problem Is Bing’s Opportunity

Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn't done a good job of balancing content about problems with content about successes and improvements. They haven't really needed to -- with 70% market share of search, there wasn't a competitor in sight. But, as Bing gains market share (both in general and through their partnerships with FaceBook and Siri), Google is going to need to pay more attention to their communi [...]


Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks

bing-google-logos Microsoft Bing announced changes to the way they allow webmasters to manage their "deep links" in the search results, while Google has quietly added up to ten sitelinks for a navigational query. Bing Deep Links Update Vincent Wehren, Senior Program Manager at Bing Webmaster Tools, announced on the Bing Webmaster blog that they have updated the Deep Links management feature by removing features in order to make it more useful to webmasters. The features webmasters have access to now for managing "deep links" (Google calls them Sitelinks) include: Block a deep link URL from showing up anyw [...]


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