Microsoft Now Promoting Cashback Program With TV Ads
Aug 31, 2009 at 9:03am ET by Barry Schwartz
TechCrunch reports Microsoft is continuing with the Bing TV commercials but this time promoting the Cashback program.
Most recently, Bing doubled the Cashback rewards to drive more awareness to the program. That double reward increase was so successful on some sites that Microsoft had to pull the program four days early. Maybe TV commercials end up being cheaper than double rewards? Here is the ad:
[...]
Filed in: Microsoft: Bing, Microsoft: Bing Shopping & Cashback, Microsoft: Marketing
Hitwise Report: Bing Shopping On Rise Following Double Cashback
Aug 14, 2009 at 4:00pm ET by Elisabeth Osmeloski
Hitwise is reporting that Bing Shopping moved up to 4th place (from 8th) in the comparision shopping tools category last week, rising to 11% weekly market share. Combining the recent Double Cashback offer from retailers listed on Bing Shopping and the fortunate timing of the annual Back-to-School shopping rush has moved their weekly market share up from just 4% of visits prior to last week.
[caption id="" align="aligncenter" width="506" caption="chart courtesy of Hitwise"][/caption]
Overall, Hitwise reports that visits to Bing Shopping have increased 169% since the week ending June 6th ( [...]
Filed in: Microsoft: Bing, Microsoft: Bing Shopping & Cashback, Search Engines: Shopping Search Engines, Search Headlines, Stats: Popularity
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