Liveblog: Steve Ballmer Keynote At SMX West
Mar 2, 2010 at 11:27am ET by Matt McGee
Microsoft CEO Steve Ballmer makes his first address to the search marketing community today at SMX West in Santa Clara. Danny Sullivan will sit down with Ballmer for a "fireside chat" that will also include time for Q&A from members of the audience.
NOTE: Microsoft has now posted a video and a transcript of the talk.
Speaking of the audience, many of the big names in traditional media will be on hand to hear Ballmer talk about Microsoft's progress in search. And, did I mention that the keynote conversation is being streamed live on CNBC's Power Lunch program? It is. And if the conven [...]
Filed in: Microsoft: Bing, Microsoft: Bing Mobile, Microsoft: Bing Shopping & Cashback, Microsoft: Business Issues, Microsoft: Partnerships, Top News
Bing Maps Challenge: Try Silverlight Version, Maybe Win $100
Jan 22, 2010 at 10:31am ET by Greg Sterling
Microsoft wants people to download (or update Sliverlight) so they can use the new and improved Bing Maps. To create that incentive, as well as to get people to explore the new Bing Maps, Microsoft is offering chance to win a $100 gift card as part of the "Bing Maps Challenge."
The challenge game takes users through a timed, multiple choice quiz with four detailed questions about New York that require exploration of specific locations and the use of Street Side imagery. Here's an example: "When you get to the museum, look up above the main entrance. What exhibit is being promoted over t [...]
Filed in: Microsoft: Bing, Microsoft: Bing Maps & Local, Microsoft: Bing Shopping & Cashback, Top News
Black Friday 2009: Bing Cashback Bumps, Users Searching For Deals
Nov 25, 2009 at 2:18pm ET by Elisabeth Osmeloski
It could be that the general state of the 2009 economy is fueling the increase in early search queries for "Black Friday" related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you can see from the Google Trends data below, the increase in usage since the advent of "Black Friday" has grown exponentially. In 2009, consumers began flocking to the Web earlier than ever to search for Black Friday deals, although it's difficult to see in the graph below, the uptick does begin sligh [...]
Filed in: Microsoft: Bing Shopping & Cashback, Search Marketing: Shopping Search Marketing, Stats: Search Behavior, Top News
Microsoft: Bing Cashback Price Discrepancies Are A Mistake
Nov 24, 2009 at 5:34pm ET by Matt McGee
In response to a report about pricing discrepancies in its Bing Cashback service, Microsoft says it has tools to prevent the problem from happening and the case in question was a mistake on the merchant's part.
The Bountii blog wrote Monday about a pricing inconsistency for the Canon Vixia HV40 camcorder. In Bing Cashback, the price from retailer Butterfly Photo is listed as $758 with 2% cashback, for a final price of $742.84. But skipping Bing Cashback and going directly to the merchant's site leads to a price of $699.
After becoming aware of the blog post, a Microsoft spokesperson blam [...]
Filed in: Microsoft: Bing Shopping & Cashback
Microsoft Now Promoting Cashback Program With TV Ads
Aug 31, 2009 at 9:03am ET by Barry Schwartz
TechCrunch reports Microsoft is continuing with the Bing TV commercials but this time promoting the Cashback program.
Most recently, Bing doubled the Cashback rewards to drive more awareness to the program. That double reward increase was so successful on some sites that Microsoft had to pull the program four days early. Maybe TV commercials end up being cheaper than double rewards? Here is the ad:
[...]
Filed in: Microsoft: Bing, Microsoft: Bing Shopping & Cashback, Microsoft: Marketing
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