Kayak Says Bing Isn’t Playing Air Fair, Hakia Sees Near Mirror Image
Jun 25, 2009 at 1:52pm ET by Elisabeth Osmeloski
Kayak travel search launched a formal attack on Microsoft's Bing Travel yesterday in an article that appeared on Wired, Kayak to Bing: Stop Copying Us!. Apparently, Kayak's executives are more than a little steamed by the eerily similar look and feel, and even went so far as to put Microsoft on legal notice (presumably a cease & desist) to knock it off.
Wired implies that Kayak is concerned about the similarities causing brand confusion with its users, and even noted an "uncomfortable" comparison in their own review of Bing, and points out that others have noticed as well. You can see f [...]
Filed in: Microsoft: Bing Travel, Search Engines: Hakia, Search Engines: Travel Search Engines, Top News
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