Bing Sitemaps Best Practices & Large Site Sitemaps Issues

Bing logo large Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing's Six Best Practices For Sitemaps: Follow the sitemaps reference at www.sitemaps.org. Common mistakes we see are people thinking that HTML Sitemaps are sitemaps, malformed XML Sitemaps, XML Sitemaps too large (max 50,000 links and up to 10 megabytes uncompressed) and links in sitemaps not correctly encoded. Have relevant sitemaps linking to the most relevant cont [...]


Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer

bing-webmaster-tools-featured Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four cities including Chicago, Atlanta, Boston and Houston. In partnership with Inc. Magazine, the events will include panel discussions with Message Medium's Maisha Walker, Bruce Clay of Bruce Clay Inc., aimClear founder Marty Weintraub, along with Bing Webmaster senior product manager Duanne Forrester. According to the announcement, the panel speakers will address search and social trends, and how they impact consumer behavior now and in the future. "This is an ideal opportuni [...]


Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

not-provided-600 As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages.  For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search [...]


Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

bing-600 Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it. The warning says Bing may demote the site or delist the site that is using keyword stuffing. The new section was added sometime yesterday to their guidelines document. Here is the new keyword stuffing section: When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords w [...]


Bing Webmaster Tools Adds Connected Pages Dashboard

bing-webmaster-tools-featured Duane Forrester, the Senior Product Manager at Bing announced a new feature within Bing Webmaster Tools named the "Connected Pages Dashboard." Formerly known as linked pages, connected pages is a way for Bing to allow you to tell them what pages you own under your social network. Once you verify these social profiles, Bing connects the dots. With the new connected pages dashboard within Bing Webmaster Tools, Bing will show you the number of clicks and impressions each social network sent your site from Bing's search results. Here is a picture of the dashboard showing social activity ove [...]


Bing Webmaster Tools Adds Smart Search Page Preview Tool

New Bing logo Bing announced on their Webmaster Blog that they have introduced a new feature within Bing Webmaster Tools for managing your Smart Search Previews. The Page Preview tool, under the "Configure My Site" section in Webmaster Tools, enables webmasters manage their page previews. It allows you to request a block of a page preview image from the search results and request a refresh of the current page preview image. Here is an image of the tool: The two functions include: (1) Block the image: blocks the image from the search result for up to 90 days, giving you plenty of time to fix [...]


Bing Ads To Launch Excel Add-In To Streamline Campaign Management

bing-ads-square In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here's what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel Add-In. The Add-In allows Excel users to bypass the step of having to upload or paste data from Excel to Editor and then uploading the data from Editor to the data center. A launch date hasn't been set, but Bing Ads is holding a webinar on the Excel Add-In and Bing Ads Editor on September 12. [...]


Google’s PR Problem Is Bing’s Opportunity

Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn't done a good job of balancing content about problems with content about successes and improvements. They haven't really needed to -- with 70% market share of search, there wasn't a competitor in sight. But, as Bing gains market share (both in general and through their partnerships with FaceBook and Siri), Google is going to need to pay more attention to their communi [...]


Bing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools

bing-webmaster-tools-featured Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you can now geo-target specific pages, directories or your whole site within Bing Webmaster Tools. Bing Malware Re-Evaluation Bing always had a notification of malware issues impacting your site. Bing, as does Google, will notify you if they detect malware on your site. Both search engines will also label the search results with a warning (or remove the result) so the searcher is aware and protected. [...]


Bing Webmaster Tools Adds Site Move Tool

bing-webmaster-tools-featured Bing announced a new feature for Bing Webmaster Tools - the ability to inform Bing of a site move. The new Bing Site Move Tool allows you to not just move from one domain to another domain but also from within a site; URLs to URLs. Moving From Within The Same Domain Name If you are moving and redirecting many URLs from one place to another within the same existing site, this scenario is useful if you want to notify Bing of a major URL move within the same site. This comes in handy when you’ve redesigned your site architecture and are now redirecting many URLs to new locations, and you w [...]


New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files

bing-webmaster-tools-featured Bing announced, on its  Bing Webmaster Blog, a new feature that helps webmasters create two types of XML Sitemaps. Bing created a server-side application that works on both IIS and Apache servers that helps you create a comprehensive Sitemap and, also, a recently updated Sitemap. The binaries can be downloaded at the Microsoft download site. How do the two Sitemap files differ? The first is a comprehensive Sitemap of all URLs seen in server traffic, and the second is a Sitemap dedicated to store URLs that have changed recently. Duane Forrester explained: Having both comprehensive an [...]


Bing Publishes Its Webmaster Guidelines

bing-search-featured Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing's search engine. They're accessible in the Help section of Bing's Webmaster Tools as a new entry under the "Content Guidelines" section. The direct link is www.bing.com/webmaster/help/webmaster-guidelines-30fba23a. Bing's Webmaster Guidelines touch on things like links and social media in very general terms, and go into a bit more depth on SEO and technical website topics. But they aren't nearly as detailed nor comprehensive as what Google offers, a [...]


Bing Webmaster Tools Reports Adds Percentage Changes

bing-b-logo Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks from search, Appeared in search, Pages crawled, Crawl errors and Pages indexed. Specifically for the pages indexed, Bing will show you the percentage change between the last day of the selected period and the last day of the prior period. Bing will also show t [...]


Bing Launches Way to “Disavow” Links, But Why?

disavow-links-featured For years, Google's webmaster guidelines have noted that attempts to manipulate Google's algorithms with artificial external link profiles (paid links, link schemes and the like) are violations and that Google may take action (by removing the site from the index or lowering its ranking).  This year, Google starting alerting site owners with "unnatural links", recommending that they remove them. Google also launched a new algorithm called Penguin, aimed at flagging sites that attempt to manipulate Google's guidelines with spam techniques such as artificial link profiles. One of the recommen [...]


Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement

bing-webmaster-tools-featured Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement to Yahoo Site Explorer.  In addition, they've launched an SEO analyzer and SEO reports, which provide feedback on common SEO issues (such as missing title tags and alt attributes). New User Experience and Summary Graphs The revamped dashboard page provide [...]


Bing Webmaster Tools API Now Available

Bing has announced three new features for Bing Webmaster Tools but the biggest new feature to me is the new Bing Webmaster Tools API. Markup Validation Tool. This feature allows webmasters to enter any URL and see what the markup looks like on the page, within the code. Keyword research tool. This tool allows webmasters to perform keyword research on any phrase they enter. All data within the tool is exportable, and Bing holds a history of up to six months for all phrases. Bing Webmaster Tools API. This feature allows webmasters to easily use Bing WMT data in other locations. The main exc [...]


Bing Webmaster Tools Adds Markup Validator

The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the "Crawl" tab. Then on the right side or bottom left side there is an option to click on "Markup Validator." Duane from Bing said that while not all code validation issues have an impact on your web page from loading or rankings, "having the syntax incorrect can affect our ability to use the data as you intend." The tool scans for: HTML Microdata Microformats RDFa Schema.org Open Graph Her [...]


2011: The Year Google & Bing Took Away From SEOs & Publishers

stealing-cookie-jar-featured Increasingly over the years, search engines -- Google in particular -- have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here's what happened, why it matters and how publishers can push back if Google and Bing don't change things. Where We Came From Some might believe that search engines hate SEOs, hate publishers and have done little over the years to help them. They are mistaken, either choosing to deliberately ignore the gains or, more likely, are simply unaware of [...]


Bing Webmaster Tools Expand Crawl Details, Offers URL Normalization Tips & More

Duane Forrester announced on the Bing Search blog a major upgrade to Bing Webmaster Tools. He said this is their biggest update since the Honey Badger update from June. The key updates and changes include: Expanded Crawl Details: This includes showing inbound links for any URL including 300, 400 & 500 codes. Plus URLs listed in Robots.txt and Malware headings. Improving Email Alerts: This include malware alerts, crawl increase requests, and more. URL Normalization Suggestions: Bing will offer URL normalization tips but turn them off by default. Also they have increased the numbe [...]


Bing Webmaster Tools Integrates Yahoo Traffic Data

bing-logo Bing Webmaster Tools now has fully integrated in Yahoo's traffic numbers as well. So if you have seen a spike in your Bing Webmaster Tools traffic charts, this is the reason why. You should see your impressions and clicks data spike up, while the click through rate numbers may fluctuate from the norm as well. Since Bing now fully powering Yahoo search's organic results, virtually in most geographic locations now, Bing has decided to integrate their data in the tool. There are many webmasters who would love an option to filter this data by search provider, i.e. see Bing vs Yahoo [...]


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