Live Search xRank: Ranking Politicians & Bloggers, Too

Jun 11, 2008 at 8:24am ET by Danny Sullivan

Microsoft Live Search's xRank feature got some attention when it launched as a way to track celebrities. But you might not realize the service also now tracks buzz about musicians, politicians, and -- yes -- bloggers. Let's go back, then forward. Last September, Live Search rolled out xRank. It showed you a list of the most popular celebrities "Top Ranked" based on searches for them. You could also see "Top Movers," celebs that were rising in the rankings. And you could chart buzz over time. For example, Lil Wayne is the top ranked celebrity at the moment, and you can [...]

Filed in: Microsoft: Bing xRank, Search & Society: General, Search Marketing: Search Term Research, Stats: Search Behavior

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