To learn more about Bing, also see our Search Engine Land’s Guide To Bing page.

Bing Adds Search Filter To Sort Results By Time Period

Mar 27, 2013 at 5:25pm ET by Matt McGee

Bing has added a search filter that gives users the opportunity to limit search results to three recent time periods: Past 24 hours Past week Past month The options appear directly below the search box on Bing's search results page. It's a welcome addition, but one that Google has had for a long time now. In fact, Bing's time filter comes up a bit short of Google's in a couple regards: on Google, you can set a custom date range (but not on Bing) and, after limiting search results on Google to a specific time frame, you can also sort them by relevance or date. Bing's filter ap [...]

Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion

Mar 21, 2013 at 12:21pm ET by Danny Sullivan

Over the past year, Bing's been steadily growing the "Snapshots" it shows on the right-hand side of its pages. Now, Bing says those are taking another leap to better understand relationships between people, places and things, using an expansion of what it calls its "Satori" technology. Bing writes on its blog today saying: Today, we are inviting people to check out Snapshot to experience our expansion of Satori. Since its introduction in June, we have expanded Satori to include a significantly larger number of entities from more domains with a deeper level of understanding about them. T [...]

Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?

Mar 19, 2013 at 3:17pm ET by Danny Sullivan

Some are spotting new author images appearing in Bing's search results today, similar to the way Google shows author images. Except, they're not really author images. They're what I'd call subject images, something that might be coming more formally to Bing. Author Images At Google Here are two examples of authorship images as they appear on Google: The first is a picture of Kara Swisher, next to a search that brought up an article that she wrote on the new season of Game Of Thrones. The second is for myself, for an article I wrote about a test I ran to see if my two boys would ch [...]

“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

Mar 11, 2013 at 10:53am ET by Greg Sterling

Microsoft continues to run online its Pepsi-Challenge style ads "Bing It On," in which a majority of users prefer Bing in a "blind comparison test" with Google. Despite the commercials and despite Microsoft reporting that after extensive testing users preferred Bing 2:1, people generally express skepticism. People simply don't buy the campaign. Another recent study conducted by Butler University found that Q&A engine ChaCha bested Google in terms of the quality of answers provided (across nearly 4,000 queries). And last week, YP released the results of an extensive study of local sea [...]

Bing Improves Search Auto Suggestions: Now Faster & Better

Feb 21, 2013 at 9:10am ET by Barry Schwartz

Dan Marantz, Senior Program Manager Lead at Bing announced on the Bing Search Blog that they have made two improvements to the auto-suggestions. Bing's auto-suggest is now faster and a lot more accurate, according to Bing. Bing said two "themes" are behind the change including navigational queries coming to the forefront of auto-suggest and search history being more extensively used within auto-suggest. They sped up the auto-suggest by using a technique called "ghosting" where Bing will show the suggestion in blue highlighted text in the search box and then show alternatives below. You c [...]

Related Topics: Channel: Other | Microsoft: Bing | Top News

Bing Updates Friends’ Photos Search With Windows Tiles Layout & Slideshow View

Feb 19, 2013 at 9:17am ET by Barry Schwartz

Bing announced they have made some changes to the Friends Photos search site that lets you browse and search photos of your Facebook friends. Friends Photos launched in August 2012 and several months later gets its first major refresh. The changes include a new title-like layout you are familiar with when it comes to Windows 8 and a slideshow view for faster and richer photo viewing. Tile Layout Here is a picture of the new tile layout on Bing Friends' Photos: Slide Show View Here is a picture of the slideshow view on Bing Friend's Photos: [...]

Search Engines More Trusted Than Social Media For News & Information [Study]

Feb 18, 2013 at 4:01pm ET by Matt McGee

When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media -- and more in both than they do in social media. But, the numbers don't portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today's information-saturated world. The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from "informed publics" -- college-educated individuals in upper inc [...]

Bing Ads Sticks With Improved Reporting Interface

Feb 15, 2013 at 3:49pm ET by Ginny Marvin

Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to switch to the old reporting version. The updated reporting UI includes: A new, Wunderbar-style navigation for faster access to reports Report creation in half the clicks A simpler, more convenient way to download and view reports Automatic application of your reporting parameters (time and date ranges, for example) to the Campaign or Ad Group you're working on For users who haven't yet made the transition to the new interface, Bing released [...]

Bing Ads Updates Pro Accreditation Training; Exam Is Now Free

Feb 12, 2013 at 1:46pm ET by Ginny Marvin

Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. Among the changes, Bing transitioned the training segments from video based to text based content. Users can now view the training on the Bing Ads website or print out the training materials, a frequent customer request according to a Bing spokesperson. The number of training sections increased from 25 to 29 to provide more in-depth content. Users can share the trainings via Facebook, Twitter, and email with the new social media bar. The co [...]

Bill Gates On Google: “Bing Is The Better Product”

Feb 11, 2013 at 8:12pm ET by Matt McGee

[caption id="attachment_148275" align="alignright" width="201"] Photo by ToddABishop via Creative Commons.[/caption] It's been more than four years since Bill Gates worked full-time at Microsoft, but he's still promoting Bing, the company's 3+-year-old search engine. Gates, who's still serving as Microsoft's non-executive chairman but is focused full-time today on the Bill & Melinda Gates Foundation, promoted Bing during an "Ask Me Anything" conversation today on Reddit. It happened when Reddit user "Fozzy420" asked Gates, "Do you guys really use Bing? I mean seriously..." That promp [...]

Related Topics: Channel: Other | Google: Web Search | Microsoft: Bing | Top News

Will Facebook’s Graph Search Be Big For Bing Advertisers?

Jan 31, 2013 at 2:56pm ET by Mark Ballard

Following Facebook's announcement of Graph Search a few weeks back, there's been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light on the potential here. A Brief History Of Bing & Facebook First, some background: Since 2008, Microsoft has been providing Web search results for Facebook along with search ads to monetize them. That seems to be news to a lot of people, [...]

Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens

Jan 30, 2013 at 3:09pm ET by Barry Schwartz

If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens. Plus, the 49ers quarterback, Colin Kaepernick, has 50 percent more searches than Raven’s quarterback, Joe Flacco. The Ravens do win when it comes to searchers on the top player. The Raven's linebacker, Ray Lewis, is the most searched on player for Super Bowl XLVII amongst Bing searchers. While Alex Smith is the top [...]

Bing Adds 5X More Facebook Content To Social Sidebar

Jan 17, 2013 at 12:00pm ET by Greg Sterling

The big news in search this week was the announcement of Facebook's Graph Search. But today, Microsoft is making enhancements to its own "social search" capability. Specifically, Bing is adding more content to its Social Sidebar feature. In a way, this is a reintroduction of Social Sidebar following the news of Facebook's Graph Search. People will now be able to see considerably more Facebook data surface in Social Sidebar. This will include Facebook status updates, comments and shared links in addition to the Facebook content already present (i.e., Likes, photos, etc.). Microsoft said t [...]

Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs

Jan 17, 2013 at 10:53am ET by Pamela Parker

Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there's a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid search spend across more than 2 billion impressions by its clients in the fourth quarter. Adobe's Media Optimizer unit came from the company's acquisition of paid-search-specific company Efficient Frontier. Paid search as a whole had [...]

Survey Shows Americans Confused By How Google, Facebook Make Money

Jan 9, 2013 at 10:14am ET by Greg Sterling

A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don't really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search Agency (via Harris) asked whether people agreed with the question "I understand how Facebook makes money." A slight majority (54 percent) said that they strongly or somewhat agreed. On the flip side, 46 percent essentially did not understand. However even among the 54 percent who said they understoo [...]

A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result

Jan 3, 2013 at 8:27pm ET by Matt McGee

It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I called it a "strange bug" in Bing's search results. I was wrong. It wasn't a bug; it was a test that Bing was running and has now turned off. A Bing spokesperson confirmed for us this afternoon that this was no mistake. We're constantly updating and refining the Bing search experience to help people get things done more quickly. We are currently conducting tests on navigational links that will [...]

Strange Bug In Bing Deep Links Shows Facebook, Craigslist As Part Of Google

Jan 3, 2013 at 2:49pm ET by Matt McGee

Google has deep pockets and probably would be happy if Facebook, eBay and Craigslist were part of its empire ... but last I checked, they're all separate companies. Nonetheless, links to those three sites are showing as Deep Links on Bing under the Google.com result when you search for [google]. The "Go to YouTube" link can at least be explained by the fact that Google owns YouTube; the others are clearly a bug, and one that I can't easily explain. That exact text -- "Go to Facebook," etc. -- doesn't show up anywhere on the page or in the source code when you do navigational searches [...]

Bing Linked Pages Now Called Bing Tags

Dec 21, 2012 at 9:08am ET by Barry Schwartz

Earlier this year, Bing announced a new featured named Bing Linked Pages, that feature is now named Bing Tags. The feature allows you or your friends to "tag" web pages and documents in Bing's index as being related to you or your friend. The purpose is to make the search results for you and your friends more personalized as well as richer. Now, instead of going to bing.com/linkedpages, you go to bing.com/tags and tag the pages related to you and friends. Also, Bing renamed how it looks in the search results. From saying "linked to" to saying "tagged." A Before Shot: An After S [...]

Bing’s Social Sidebar Lands On The iPad

Dec 14, 2012 at 3:07pm ET by Matt McGee

Bing has announced that searchers on the iPad will start seeing its "social sidebar" over the next few days. That includes the iPad Mini. Today's announcement comes just days after Bing finalized a new design for those social results. The social sidebar integrates friend and expert content from a variety of social sources that might be relevant to a user's search term. Bing says the display will adjust appropriately for either portrait or landscape mode. Here's a screenshot from Bing's announcement: As always, searchers will need to login to/authenticate their Facebook account [...]

This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google

Dec 12, 2012 at 2:15pm ET by Danny Sullivan

Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will be tracked on Bing Maps, not Google. NORAD is also pushing an official Windows 8 app. It part of Microsoft being the new lead partner for the site. NOTE: For the latest news on 2012 Santa tracking, see our post: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps Goodbye, Google NORAD Tracks Santa has a new "team" page listing corporate sponsors. Microsoft tops the list; Bing Maps is prominent and Google is [...]

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