Hey search engine users in the UK, Microsoft wants a few minutes of your time.
The company this week launched its "Bing It On" campaign in the UK, inviting searchers to compare its search results directly against Google's. Microsoft is challenging Google's seemingly unassailable status as the king of search there. Google, which has an estimated 65 percent of the US search market share, has an even tighter grip in the UK, with an estimated market share between 85 and 90 percent.
But Microsoft seems to be undaunted by that.
In launching Bing It On this week, the company pointed to [...]
Related Topics: Channel: Industry | Microsoft: Bing | Top News