Microsoft: Business Issues

Microsoft Taking Click Fraud Battle To Court

Jun 16, 2009 at 2:57pm ET by Matt McGee

The New York Times reports that Microsoft is taking the click fraud battle to court. "Microsoft filed the civil complaint on Monday in United States District Court in Seattle against Eric Lam, Gordon Lam and Melanie Suen, of Vancouver, British Columbia, along with several corporation names they were believed to have used, and several unnamed parties." The Times quotes Tim Cranton, a Microsoft attorney, who says they've decided to get more active in fighting fraudulent clicks on web ads. "The theory is you can change the economics around crime or fraud by making it more expensive." The [...]

Filed in: Legal: Clickfraud, Microsoft: Business Issues

Schmidt: Bing Can’t Buy Search Love With Ads; Gotta Earn It

Jun 9, 2009 at 8:31pm ET by Danny Sullivan

CEO Eric Schmidt has weighed in on the Bing launch -- and he's not sounding panicked, not that I would expect him to be. But he certainly puts out a conflicted message that Bing isn't a serious competitor and yet argues that it's serious enough that talk of a Google monopoly seems "unwarranted." Plus, a somewhat passionate message that Microsoft can't expect to buy its way into search share. A look at his interview with Fox. First the clip, then below that selected quotes along with some analysis: Schmidt: It's not the first entry for Microsoft. They do this about once a year. Well [...]

Filed in: Features: Analysis, Google: Business Issues, Google: Critics, Google: General, Microsoft: Bing, Microsoft: Business Issues, Microsoft: Marketing, Top News

Did Google Cleverly Upstage Microsoft’s Bing?

May 29, 2009 at 11:10am ET by Greg Sterling

Mike Arrington thinks that Google engaged in "a little stealth black ops mission" and blunted the full impact of the Ballmer Bing announcement yesterday by announcing Wave. Whether Wave represents a huge new development in digital communications remains to be seen, but almost every major news outlet had to cover it and divide its attention between Bing and Wave. Indeed, many journalists and bloggers were physically divided between the AllThingsD conference near San Diego and Google's developer event I/O in San Francisco. Arrington also cites the lack of access to Bing/Kumo as a PR mistake. [...]

Filed in: Google: APIs, Google: General, Google: Marketing, Google: Other, Microsoft: Bing, Microsoft: Business Issues, Microsoft: General, Microsoft: Live Search, Top News

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