Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

yahoo-featured Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results

bing-600 We've seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying "alternative" results in the Bing search result listings. He searched for [pizza] and in a yellow box, below the top two organic results, displayed a line of results for Citysearch, OpenTable and Yelp. Here is a picture: Google's version seems a lot more extreme but I believe Google, with their marketshare, is bein [...]


With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

google-microsoft-yahoo-featured Satya Nadella being named CEO of Microsoft isn't just big news for Microsoft. It's big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search has gained over the years, I feel like it still gets overlooked as the powerhouse it is. It's responsible for about half of online ad spending in the US. It's where the majority of Google's money comes from. As I joke, Google Glass and those self-driving cars are being funded by ads about mes [...]


Nadella Would Bring Search Cred To Microsoft CEO Role

Satya Nadella Microsoft Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He's also a B-school grad. For the past three years Nadella has run Microsoft's Server & Tools business. Before that he was in charge of Bing and online advertising. Nadella presided over the transition from Live Search to Bing and understands the search business. Nokia's Stephen Elop said that he might consider selling Bing if he were elevated to the CEO role. Nadella would be very unlikely to do that, recogniz [...]


Potential Microsoft CEO Elop Would Consider Selling Bing

bing-featured The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the head of the class or could disqualify him based on their potential heresy. Businessweek reports that as Microsoft CEO "Elop would probably move away from Microsoft’s strategy of using [Office] to drive demand for its flagship Windows operating system on personal computers and [...]


Bing Really Doesn’t Want You To Search Google

Bing logo Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, "In blind tests, people preferred Bing to Google for the web's top searches. See for yourself." Here is a picture of the call-out box: Andrew Girdwood asks if this type of call-out box should be labeled as an ad of some sort. Clearly, the intent here is someone trying to find Google. So why is Bing encouraging the searcher to go elsewhere? Is that a good and relevant alternative to the query? We've seen time after t [...]


Bing Ads Executives Share Plans To Make Bing A Better Ad Platform

bing-ads-featured Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft's reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now integrating search into nearly every Microsoft device including Xbox, Windows 8, Windows Phone, Office, Windows Azure and Skype. This integration "gives us the opportunity to expose Bing to billions of users across Microsoft to bring scale -- not in tens of millions or hundreds of millions but in billions," said [...]


Bing, Twitter Renew Deal To Include Tweets In Search Results

bing-twitter-logos Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing's search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing's social search page, bing.com/social, but they're also showing up in Bing's main search results. A search for "lax shooting" shows recent tweets on the right side of Bing's results (though I'm amazed that Vanity Fair and People would get prominence over more trusted and traditional news sources): The companies have been pretty quiet in the past on [...]


Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]


Bing Slams “Freakonomics” Bing It On Challenge Critique

Bing logo Yesterday, we reported on a study appearing on the "Freakonomics” blog that disputed the "Bing It On" claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that Bing's claims were false and its messaging deceptive. Bing pushed back hard yesterday in several ways. There was a lengthy point by point refutation of the Ayers report in comments posted to the story I wrote at Search Engine Land from Matt Wallaert, behavioral scientist at Bing. Wallaert also responded to a s [...]


When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics

microsoft-google-fight-featured I've watched Microsoft fight Google in search for a very long time. Bing has come a long way, and I've been pleased to see a strong competitor emerge. But Microsoft hasn't actually hurt Google's share. It's only robbed from its partner, Yahoo. So how's Microsoft going to beat Google? Comments from departing CEO Steve Ballmer suggest there are no new tactics in the playbook. Ballmer spoke yesterday at Microsoft Financial Analyst Meeting 2013, saying that, among other things that Google was a monopoly. That might sound scary if even Google executive chairman Eric Schmidt hasn't admitted tha [...]


Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated

bing-windows8-featured Windows 8.1 is intended to "fix" many of the perceived problems of Windows 8. However, for the Bing team, the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release, Bing becomes something more than a "search engine." It becomes a central utility and content discovery tool that offers a "re-imagined" experience. Bing will help users discover and organize information both on the PC and on the Web. It also finds personal content in the cloud. The notion is to both simplify and deepen the [...]


Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

google-microsoft-yahoo Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn't Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn't. Yahoo's "Get Out Of Microsoft Free" Card The WSJ story says that Yahoo has been "quietly" trying to find a way out of its deal with Microsoft. There are some very specific reasons why Yahoo could break that ten year deal early. One of them is the failure for Microsoft to help Yahoo to reach promised "revenue per search" or RPS goals. T [...]


Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google

microsoft-google-fight-featured Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you're a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the ongoing EU antitrust review against Google. Microsoft's Hired Gun Does Research In a Microsoft blog post today, Susan Athey, a Microsoft consultant and professor of economics at Stanford University's Graduate School of Business, writes about how she worked with those from Microsoft's Bing search engine to c [...]


Microsoft Says Goodbye To “Scroogled” Ad Campaign

Scroogled petition Microsoft's "Scroogled" ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming to an end. KQED reports that Microsoft will stop TV, newspaper and social media ads promoting the Scroogled message: "That part is about finished," Stefan Weitz, Microsoft senior director of online services, said on Thursday. Microsoft launched the Scroogled campaign last November to attack Google's all-paid-inclusion shopping search results. Our stories below cover more about this: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilt [...]


Microsoft Sued By Company That Won Patent Lawsuit Against Google In 2012

bing-legal-law-featured [caption id="attachment_65488" align="alignright" width="240"] Image courtesy Shutterstock.com[/caption] New York-based Vringo has sued Microsoft over two patents that pertain to the ranking and placement of ads in search results. The patents were originally issued in the early '90s and owned for a long time by Lycos, which later sold them. The patents in question are 6,314,420 and 6,775,664, referred to in the complaint (below) as the "420" and "664" patents. They wound up at Vringo, a company that sells video ringtones for mobile phones. The company's real business however is pat [...]


The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place

Blue Pin People have strongly criticized Google for confusing local marketers by having two places to update and enhance local business information (Google Places, Google+ Local Pages). But there's also something confusing about what Microsoft appears to be doing in local listings management. The company appeared to be trying to establish the Bing Business Portal as the definitive place to claim, correct or enhance local business information on Bing. But Microsoft's relationship with Nokia has complicated things. Nokia has a comparable local listings on-boarding mechanism called "Nokia Prim [...]


Google Doesn’t Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe

android-featured Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn't "fair" to them with its search results, has been having a event today to push its view of all that's wrong with Google. That includes building a myth that Google requires that all Android devices to use Google search. Google doesn't do that. It never has. But that's a good story the group still wants to tell. The FairSearch Event Today's mythbuilding came out of a panel called "Tech Executives: Exploring Barriers to Innovation in Mobile and Online Services," part of the FairSearch "Searching for I [...]


Microsoft Hires Hillary Clinton’s Former Campaign Chief Mark Penn For Bing Strategy Role

[caption id="attachment_128353" align="alignright" width="300" caption="Credit: MarkPenn.com"][/caption] By all accounts Microsoft is struggling. It's true that Bing is growing, but only slightly, while partner Yahoo continues to lose search share (to Bing) keeping the "Search Alliance" in the doldrums. Microsoft also recently took $6+ billion write-down on its 2007 aQuantive acquisition, resulting in a loss for its most recent fiscal quarter. Its core Office and Windows franchises are still healthy but their future is cloudy as PC sales continue to slow. Microsoft's Windows Phones and m [...]


As The Yahoo-Microsoft Search Alliance Falls Short, Could A Yahoo-Google Deal Emerge?

yahoo-google-bing-hearts-featured Once again, Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. If the performance doesn't improve, Yahoo might go looking for a new partner, which could include Google. Let's explore how the deal has continued to falter, quarter-after-quarter, and how the seemingly inevitable failure might lead Yahoo back to one-time partner Google. The RPS Gap During its earnings call this week, Yahoo chief financial officer Tim Morse said there continues to be a gap between the expected revenue earned per search [...]


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