Microsoft Completes adCenter Upgrade

Microsoft has announced an upgrade to adCenter that the company says will give advertisers "more control over targeting, bidding, and distribution of your advertising campaigns." Microsoft wrote several blog posts to explain all the changes: Campaign Management Updates covers the new targeting options, new bidding flexibility, and improved keyword research tools Account Management Updates covers sign-in changes, the new home page and alerts, and a new settings page adCenter Desktop (Beta) Updates covers improved performance and functionality in the adCenter Desktop beta Content Ads [...]

Digg Now Buries Microsoft Ads

ClickZ reports Digg has dropped Microsoft as the exclusive ad provider for the site. Microsoft ads started appearing on Digg in October 2007 after Digg and Microsoft made the deal in July. Prior, Digg used Google AdSense ads to monetize the site. Then Digg dropped Google for Microsoft ads and now, it appears Digg will sell ads directly, and continue to use Microsoft ads for open inventory. The Digg/Microsoft partnership was suppose to last until the summer 2010. Bring the ad management in house will allow Digg to explore more revenue models and create custom ads, that are outside of t [...]

Microsoft adCenter Fall Upgrade

The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits User Management: if previously you were only able to have one user, now you can create multiple account users [...]

Facebook Adds Microsoft Live Search

Extending a partnership that dates back to 2006, Facebook today added Microsoft's Live Search to its offerings, giving users in the U.S. a way to search the web without leaving An announcement on the Live Search Blog also says Microsoft adCenter will display paid search ads next to those web search results. Microsoft has been providing ads on Facebook since August, 2006. The initial implementation of Live Search is understated, to say the least. The Facebook search box gives no immediate indication of its new capabilities: It's not until you begin typing in the search b [...]

Microsoft adCenter Content Ads Self-Service Pilot

TechCrunch reports that Microsoft is testing their self-service AdSense/YPN product named Content Ads. The truth is, as TechCrunch said in an update to his post, they have started this pilot earlier this year. I have a post at the Search Engine Roundtable linking to the pilot enrollment form. Content Ads is still a very exclusive and limited beta test. Google AdSense is widely used by publishers. Yahoo's Publisher Network follows but is still also in beta and is only accepting US publishers (even after three years in beta), while Microsoft's Content Ads has been accepting on a very limited [...]

In The Trenches, April 11, 2008

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "Two Tools That You May Not Have Added To The Toolbox Yet: Google Demographic Bidding and MSN Content," and this week's free tips and tools. News from the search engines Google AdWords: As reported in my last column, landing page load time will soon be incorporated into Quality Score. From Google's March blog post, their response to "Why are we doing this?" was: "Tw [...]

Microsoft adCenter To Power Ads On Wall Street Journal Digital Network

The adCenter blog announced Microsoft will be powering the contextual and paid ads on the Wall Street Journal Digital Network. The WSJ Digital Network includes sites such as,,,, and others. This is a huge deal for Microsoft, giving their ad program exposure to 20 million unique users and over 330 million page views per month. The contextual ads will begin to be displayed on the WSJ network as early as next month. The paid search ads timing has yet to be announced. What does this mean to advertisers? Well, if you are bidding within Micro [...]

Microsoft And EDGAR Online In Content, Ads Deal

Microsoft and EDGAR Online have formed an alliance to provide content and ads to one another's sites. According to a press release just out: "Microsoft will be the exclusive third-party provider of display, contextual and video advertising for EDGAR Online and its global audience of more than 2 million unique visitors per month, and EDGAR Online will provide content, such as Securities and Exchange Commission (SEC) filing documents, to MSN Money." Microsoft signed a similar deal with CNBC in December. [...]

Microsoft To Be Exclusive Ad Provider To

Microsoft announced today that it would become the exclusive third party provider of contextual and display advertising on, which reportedly has 2.6 million monthly uniques. While NBC and Microsoft already have a relationship, this deal is indicative of a bigger push by Microsoft for third party ad syndication. Microsoft's biggest ad distribution partner currently is Facebook. [...]

Microsoft Content Ads To Open To All US Advertisers August 29

Microsoft just announced that ContentAds will be open to all US advertisers on August 29th. Advertisers who have not yet participated in the ContentAds program will automatically be opted into the network on that date. So if you do not want your ads to run on Microsoft's content network, which might be likely, fill out this web form by August 26th. From the release: Those advertisers who haven’t been participating in the Content Ads pilot will automatically be upgraded to include distribution on content pages within the Microsoft network. Advertisers whose campaigns are upgraded will ha [...]

adCenter To Opt-In More Advertisers Into Content Network On June 28

I just received word that Microsoft adCenter will be opting-in more of their advertisers into the adCenter content network called Content Ads. Advertisers who are selected will be automatically included and be billed for clicks on ads within Microsoft's contextual program. This is set to go live on June 28th. If you do not want this, please use this form to inform Microsoft that you want to opt-out. You have until June 26th to place your request. Otherwise, you have several other options: Hybrid: Run your ads on Live Search and content pages using "hybrid" ad groups. Content-only and sea [...]

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