Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging.
Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV campaign focuses on winter sports athletes and will include freeskier Bobby Brown along with snowboarders Kaitlyn Farrington, Gretchen Bleiler and Kevin Pearce.
Pearce, who's now returning to action after a brain injury forced him to miss the 2010 Olympics, is the subject of the first TV commercial, [...]
Related Topics: Microsoft: Bing | Microsoft: Marketing | Top News
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