Bing… In… Space! (& Google, Too)

Oct 13, 2009 at 12:54pm ET by Barry Schwartz

A reader pointed us to the Delta 2 rocket launch where Microsoft was a co-sponsor. If you look closely, you can see the Bing logo on the rocket ship. While Bing's logo went into space, Google today announced a partnership with DigitalGlobe to launch a satellite into space to provide "high-quality imagery in Google Earth & Google Maps." What about Yahoo? Well, they did bury a Time Capsule in earth in October 2006 which wont be opened until March 2, 2020. Not exactly space, but still feels a bit futuristic. [...]

Filed in: Google: Earth, Google: Maps & Local, Google: Marketing, Microsoft: Bing Maps & Local, Microsoft: Marketing

Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox

Sep 8, 2009 at 2:30pm ET by Danny Sullivan

Does today's speech from President Barack Obama to school children across the United States need any more controversy? Having listened to it, I personally can't see many parents objecting. But I could see one tech company not happy: Microsoft. Competitors like Google got called out as "good" things to aspire to while a Microsoft's Xbox was something he suggested should be turned off. From his prepared remarks, which should be pretty close to the exact speech he delivered: Microsoft gets the bad news early: I’ve talked about your parents’ responsibility for making sure you stay on track [...]

Filed in: Facebook, Features: Analysis, Google: Marketing, Microsoft: Marketing, Search & Society: General, Twitter

Microsoft Now Promoting Cashback Program With TV Ads

Aug 31, 2009 at 9:03am ET by Barry Schwartz

TechCrunch reports Microsoft is continuing with the Bing TV commercials but this time promoting the Cashback program. Most recently, Bing doubled the Cashback rewards to drive more awareness to the program. That double reward increase was so successful on some sites that Microsoft had to pull the program four days early. Maybe TV commercials end up being cheaper than double rewards? Here is the ad: [...]

Filed in: Microsoft: Bing, Microsoft: Bing Shopping & Cashback, Microsoft: Marketing

Microsoft Doubles Up On Cashback To Give Bing A Boost

Aug 11, 2009 at 9:23am ET by Barry Schwartz

Microsoft announced that they have created a "Bing stimulus package" using the Cashback program, in an attempt to encourage searchers to use Bing more often. Cashback is a way for Microsoft to give searchers who buy products from select merchants, after discovering those merchants through Bing, a gift, a discount. In the past, Microsoft Cashback was offering up to 35% off on certain products, now Microsoft has boosted those rewards to up to 50% off for select merchants. I have used Cashback in the past to get discounts and it does indeed work. It is a bit confusing for searchers to get [...]

Filed in: Microsoft: Bing, Microsoft: Marketing

Google AdSense Radio Ads & Microsoft Bing Travel TV Commercial

Jul 29, 2009 at 9:43am ET by Barry Schwartz

Google has been recently promoting AdSense over the radio, in fact, @AdSense tweeted about the radio commercial, asking if "you heard it, and where." A Google spokesperson confirmed the AdSense radio ads in a statement to Search Engine Land: Google is currently running radio ads to promote AdSense. AdSense is an innovative program that helps website owners earn money by displaying text and image ads on their websites. On a related note, two nights ago, I saw a commercial for Microsoft's Bing Travel (remember Farecast). Ars Technica posted the commercial, which I personally think is a [...]

Filed in: Google: AdSense, Google: Marketing, Microsoft: Marketing

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