Mar 5, 2012 at 1:55pm ET by Danny Sullivan

Want to understand better how Bing creates its search results? Bing has announced a new "Search Quality Insights" series to provide a more behind-the-scenes look at its search engine. You know, like "Search Quality Highlights" series that Google launched last December. What's going on with these? And how does Bing's latest post help Google on anti-trust grounds? Google Seeks Transparency In Google's case, I view the Search Quality Highlights series as Google trying to deal with accusations, especially by those on the anti-trust front but even from places like the New York Times, that Google [...]

Microsoft Advertising Begins Aggressively Courting Small Businesses For Search

Mar 2, 2012 at 12:12pm ET by Pamela Parker

Microsoft Advertising has begun reaching out to a handful of search engine marketing (SEM) experts and small business customers, hoping to pair them up in the first part of an initiative to educate SMBs about adCenter and learn about their needs and challenges. "It's an initiative to see how we can better support our small business customers," Tara Kriese, group product marketing manager for the search business group at Microsoft Advertising, told me. The program doesn't yet have a name, but its internal code name was Bing Express and it will eventually have a Bing-related brand. Kriese [...]

Related Topics: Microsoft: adCenter | Microsoft: Marketing

Bing’s New Ad Campaign: Bing Is For #Doing

Jan 20, 2012 at 4:29pm ET by Matt McGee

Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV campaign focuses on winter sports athletes and will include freeskier Bobby Brown along with snowboarders Kaitlyn Farrington, Gretchen Bleiler and Kevin Pearce. Pearce, who's now returning to action after a brain injury forced him to miss the 2010 Olympics, is the subject of the first TV commercial, [...]

Related Topics: Microsoft: Bing | Microsoft: Marketing | Top News

2012 New Year’s Day Logos From The Search Industry

Jan 1, 2012 at 11:02am ET by Barry Schwartz

Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page background: Yahoo had this nice Flash animated logo: Ask.com: Dogpile: Baidu: Sogou: Also, you do not want to miss the best Google logos for 2011. [...]

Related Topics: Ask: Promotions | Baidu | Google: Logos | Microsoft: Marketing | Top News

For The Holidays, Google Has NORAD Tracks Santa & Bing Has Magical Holiday Calendar

Dec 1, 2011 at 1:50pm ET by Danny Sullivan

Google's teaming up again with NORAD to product one of my favorite Christmas traditions, the NORAD Tracks Santa web site. But new for this year, Bing joins the holiday sweepstakes with a Advent calendar-like Bing Magical Holiday Calendar. NOTE: For the latest news on the 2011 Santa Tracker, see our post: Where’s Santa Claus? The 2011 Santa Tracker List, From NORAD To Your Phone! Where's Santa? Google & NORAD Know Let's start with Santa. Since it's not Christmas Eve, the site has a countdown until it begins Santa tracking operations for 2011: The site also has holiday video messa [...]

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