Google's "Dear Sophie" TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends her multi-media messages as she grows up, earned the top spot in Ace Metrix' rankings of websites' TV advertisements. Despite being a recent and reluctant entrant to TV advertising, Google dominated the rankings with five of its ads coming in among the top ten. Bing wasn't too far behind, however, with three ads making the list.
The Dear Sophie creative was especially popular among women between 16 and 20, and 36 to 49, who rated it extremely highly for likeability, at [...]
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