Ars Technica reports Microsoft is now trying a new way to incentivizes searches, this time in Canada. Microsoft launched Big Ticket Search to influence Canadians to search using Live Search. Canadians can win wide range of prizes, ranging from 2009 Mitsubishi Lancer SE to gift certificates.
Every time a Canadian searches at Big Ticket Search, they have a chance to win one of the 1,488 prizes being offered. The prizes include:
(2) 2009 Mitsubishi Lancer SE, value of $21,493
(1) $10,000 cash
(1) Two Raptors 09-10 Season Tickets, value of $8,000
(5) Entertainment Centre, value [...]
Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing