Not long ago, Microsoft's MSN relaunched its WAP portal. Today the company is introducing display advertising (graphical and text ads) to MSN Mobile in the US market. (Mobile display advertising is already present on MSN in Belgium, France, Japan, Spain, and the UK.) According to AP, inaugural advertisers include Bank of America, Ford (Jaguar), and Viacom (Paramount).
The technology behind the ads is from mobile ad platform ScreenTonic SA, which Microsoft acquired earlier this year.
In speaking with Microsoft on Friday, we discussed how advertising on MSN Mobile right now is largely untarge [...]
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