Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft's adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance.
As part of the transition, search advertisers that are still on Yahoo's platform in those countries will need to migrate to adCenter because Yahoo Search Marketing accounts will shift to read-only status. But, in a blog post today about the pending change, Microsoft suggests monitoring both accounts during the transition:
As Yahoo! ad serving moves to adCenter, and your clicks and im [...]
Related Topics: Microsoft & Yahoo Search Deal | Microsoft: adCenter | Microsoft: Outside US | Top News | Yahoo: Outside US | Yahoo: Search Ads
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