AOL Buys Third Screen Media Ad Network

Seemingly in parallel with the land grab going on online, mobile M&A is heating up. Earlier this month, Microsoft acquired EU ad firm ScreenTonic and prior to that voice services and directory provider Tellme. Today, mobile ad network Third Screen Media went to AOL and will become a subsidiary of Microsoft had been seen as a Third Screen suitor earlier in the year. Third Screen is a strategic acquisition for AOL, as mobile becomes a more important category and advertising becomes the source of more and more revenue for AOL. [...]

Microsoft Buys EU Mobile Ad Firm ScreenTonic

Microsoft announced earlier today that it had acquired six-year-old European mobile ad platform company ScreenTonic. Last February, Microsoft acquired European mobile search provider MotionBridge. This past March Microsoft bought Tellme. Thus, the company is putting together an impressive suite of mobile assets for both consumers and carriers. Microsoft said it intends to deploy the ScreenTonic technology globally. And while Google and Yahoo are largely perceived as threats to carriers (justified to some degree by recent consumer research from iCrossing), Microsoft is seeking to position its [...]

Google, Microsoft, & Yahoo Ask For Help With International Censorship reports that Google, Microsoft and Yahoo have asked the US government for help when it comes to international censorship policies and law. The article has some more insight into the challenges the search companies face with countries like China. Right now, Google, Microsoft and Yahoo have to make "moral judgments" about international authorities' requests for information when they do not have to do the same for US requests. "That's why we need the government's help" explained Michael Samway, Yahoo's deputy general counsel. [...]

Google, Microsoft & Yahoo To Develop NGO Conduct Code

CIO reports that Microsoft, Google, along with Yahoo will be developing a code of conduct with the coalition of nongovernmental organizations (NGOs) to "promote freedom of expression and privacy rights." This move is to help the companies' ventures into China and help paint a better picture for the search giants in the public view. [...]

Microsoft China To Display Baidu’s Search Ads

MarketWatch reports that Microsoft and Baidu struck a deal where Baidu will be powering the paid search ads at Microsoft's MSN, and other China based services. Again, Baidu is to power Microsoft's ads in China, not the other way around. Baidu has the official press release. From the top of that: Microsoft Teams Up with Baidu to Deliver Paid Search Listings in China BEIJING, China, December 14, 2006- Microsoft (NASDAQ: MSFT) and Baidu (NASDAQ:BIDU)today announced a strategic alliance on paid search services, which will officially commence in December 2006. As a result of this stra [...]

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