MarketWatch reports that Microsoft and Baidu struck a deal where Baidu will be powering the paid search ads at Microsoft's MSN, Live.com and other China based services. Again, Baidu is to power Microsoft's ads in China, not the other way around.
Baidu has the official press release. From the top of that:
Microsoft Teams Up with Baidu to Deliver Paid Search Listings in China
BEIJING, China, December 14, 2006- Microsoft (NASDAQ: MSFT) and Baidu (NASDAQ:BIDU)today announced a strategic alliance on paid search services, which will officially commence in December 2006. As a result of this stra [...]
Related Topics: Channel: SEM | Microsoft: Bing Ads | Microsoft: Outside US | Microsoft: Partnerships | Search Engines: Baidu | Search Engines: China Search Engines