Bing Integrates TripAdvisor Tools, Content Into Search Results

bing-tripadvisor-featured Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor's hotel price comparison tool in SERPs. TripAdvisor's full content library including restaurants, hotels and attractions will reportedly be available to Bing. TripAdvisor said this on its blog about the Bing integration: In the U.S., we are partnering with [...]

Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]

Bing Ads To Launch In Australia And New Zealand

Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site,, is reporting that the launch date will be in July. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing's search ads will be added to Mi9's advertising capabilities which already includes advertising through Microsoft Advertising Exchange, Windows 8,  Xbox and the Microsoft Media Network. Google AdWords is the market leader in search advertising in both New Zealand and Australia. Steve [...]

Bing Adds Boatload Of New “Venue Maps” For International Markets

Microsoft announced today, that in conjunction with Nokia, Bing has added "more than 2,700 venue maps" in North America, Europe and Asia. You can access them online at ("explore venue maps"). In the US and UK markets venue (indoor) maps are also available on Windows Phones and through the Bing app for the iPhone. The following are the categories of venue maps on Bing (numbers indicate coverage in the US): Airports (85) Amusement Parks (1) Casinos (25) Community Centers (1) Convention Centers (2) Hotels (2) Malls (1370) Museums (1) [...]

Bing Gets Its Own Knowledge Graph Via Britannica Partnership

bing-logo Bing's search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They're calling it "Britannica Online Encyclopedia Answers," and it adds extra information about a search result right within the search results page. As the screenshots below show, it looks quite a bit like Google's recently-launched Knowledge Graph feature, but there are some differences that I'll mention below. I've used red arrows to highlight one of the main differences with how Google presents this data and Bing's version -- Bing links out to several third-party [...]

Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

bing-germany-featured Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]

Yahoo Asia & More European Properties Transitioned To Bing Powered Results

The Yahoo Search Blog announced they have transitioned much of their Asian algorithmic search to be powered by Bing with the exception of Korea. Specifically, Asian Yahoo search users in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam will now get Bing powered results. In addition, they also migrated over more European countries such as Greece, Poland, Romania, Switzerland (German, French and Italian languages) and Turkey. In addition to the transition of Yahoo UK to Bing back in August, which included Yahoo UK, France, Germany, Spain and Italy. Ya [...]

Yahoo UK & Others Switching To Bing Organic Results August 3rd

yahoomicrosoft-organicuk Yahoo has sent out an update stating they are migrating the organic results for Yahoo's European properties to Bing's search index this Wednesday, August 3, 2011. The organic search on Yahoo UK, France, Germany, Spain and Italy will begin transitioning over to Bing powered results this Wednesday. Yahoo has not yet and will not yet transition over the paid search ads. Those will remain as is on Yahoo UK, France, Germany, Spain and Italy. The organic results are the only things transitioning over on Yahoo UK, France, Germany, Spain and Italy. Yahoo completed their transition on the [...]

Report: Bing To Power Baidu English Results

bing-baidu-featured China's dominant search engine Baidu is trying to expand its reach beyond Chinese-language speakers. Reuters is reporting that Baidu and Microsoft have done a deal that will offer Bing powered English-language results for the Chinese search engine. It's not clear whether this is limited to China or will be used in other markets where English is spoken. We've asked Microsoft for some additional color and perspective. Baidu controls roughly 80 percent of the search market in China, according to several sources. Google is second with approximately 19 percent. A Bloomberg report suggests [...]

Researcher: Conduit Toolbar Deal Boosting Bing’s Paid Clicks By 10%

Screen shot 2011-05-24 at 10.49.20 AM Bing's traffic acquisition deal with Conduit, the toolbar company that claims to work with 260,000 publishers and 200 million users, appears to be paying off, according to analysis from Rimm Kaufman Group (RKG). Senior research analyst Mark Ballard looked at traffic from Conduit to Rimm Kaufman Group clients from before the toolbar company switched to Bing from Google at the beginning of 2011. Toward the end of 2010, when Conduit was still with Google, Ballard writes, Conduit sent RKG clients paid search click traffic that was equivalent to 10 to 11% of total paid search traffic. C [...]

Bing Now Powering Yahoo Search In 3 More Countries

Readers outside the US may want to know that the Yahoo-Bing search transition is now complete in three more countries. According to this Yahoo blog post, Bing is now powering the Yahoo back-end for organic search in: Australia Brazil Mexico Bing started powering Yahoo's organic results in the US and Canada last August. [...]

Yahoo Search Ads Now Fully Powered By Microsoft adCenter

The Yahoo to Microsoft adCenter search ad transition in the U.S. and Canada is now complete. Both Microsoft and Yahoo confirmed the transition is now complete. Yahoo said: Today is a momentous day for us, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. Additionally, this marks the completion of the transition of advertisers’ Yahoo! Search Marketing accounts to adCenter. From now on, to manage the ads displayed on Yahoo US or Canada, you need to manage them on Microsoft adCenter. Yahoo [...]

Firefox 4 To Add Bing As Search Option

Bing announced that in the upcoming version of Firefox, Bing will be added as one of the standard set of search provider options. This will be on both the Mac and PC versions of Firefox 4. Bing said: We’re very excited to be included in the search engine choices in the upcoming version of Firefox. Having Bing in the "out of the box" list makes it easier than ever for the Firefox community to experience the benefits of Bing. Postscript From Danny Sullivan: The current default search engine in Firefox is Google, and that doesn't seem to be changing. However, it's a big boost for Bing to [...]

Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter

Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads. Last week, Yahoo's organic transition to Microsoft Bing was complete. This week, Yahoo and Microsoft are starting the paid search transition. That means it is very likely that paid search at Yahoo in the US and Canada will be fully powered by Microsoft adCenter by the end of October. The transition process is three steps: 1) Prepare you [...]

Why Bing+Yahoo Means 5% Less Organic Traffic

Bing is now powering Yahoo’s organic results, and retailers wonder how this algorithmic shift will impact their organic traffic with holiday season just around the corner. Market share trends all seem positive so where’s the beef? While I’m a fan of the direction Bing is taking, don’t expect this market shift to produce short-term organic search gains. In fact, I’m predicting a rather bearish short-term organic loss, particularly if you’ve been Google-centric in your optimization strategies, and if Yahoo has been driving 10% or more of your organic traffic historically. So get read [...]

Official: Yahoo’s Results Now Come From Bing

Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are still from Yahoo but the free, organic results are now powered by Bing in the U.S. and Canada. Shashi Seth, Senior Vice President of Yahoo! Search Products, said " I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete." He then told everyone to check out the Bing blog to see what they had to say. Bing said: Today I am happy to share that Bing is powering Yahoo!’s search results in the US a [...]

Optimizing Yourself For The Yahoo! Microsoft Search Alliance

David Roth is Director Of Search Marketing for Yahoo, as well as being a very large Yahoo advertiser. Offering an insider’s perspective, Dave provides some unique insights into the forthcoming Yahoo/Microsoft search alliance. Here are his tips and information that will enable both large and small advertisers, publishers, and webmasters to navigate the process smoothly.

Yahoo Begins Testing Bing Powered Results This Month

Yahoo sent out an email discussing some of the organic Yahoo-to-Bing transition topics that are on the mind of their advertisers. The email goes over typical questions and tips but adds some additional insight into launch and testing dates. Yahoo confirmed they are testing Bing powered results "offline," which we already know. But today, I believe for the first time, Yahoo has confirmed they will be testing Bing powered results in the live search results. The email wrote: Though much of our testing is already happening offline, this month we'll also test the delivery of organic and pai [...]

Liveblog: Steve Ballmer Keynote At SMX West

Microsoft CEO Steve Ballmer makes his first address to the search marketing community today at SMX West in Santa Clara. Danny Sullivan will sit down with Ballmer for a "fireside chat" that will also include time for Q&A from members of the audience. NOTE: Microsoft has now posted a video and a transcript of the talk. Speaking of the audience, many of the big names in traditional media will be on hand to hear Ballmer talk about Microsoft's progress in search. And, did I mention that the keynote conversation is being streamed live on CNBC's Power Lunch program? It is. And if the conven [...]

Microsoft Extends Bing Search Deal With Facebook

The Bing Search Blog announced Microsoft has extended their search deal with Facebook. In addition to extending the search deal, as expected, Facebook will drop Microsoft on the display ad side of the deal. The extended search deal includes a more robust Bing search experience on Facebook. This includes "richer answers combined with tools that help customers make faster, smarter decisions," said Microsoft. Also, Bing will power Facebook search outside of the U.S., to all Facebook users, worldwide. This will bring Bing search in front of 400 million or more Facebook users - a big win for [...]

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