Facebook To Cut Some Microsoft Ads

paidContent.org is reporting Facebook and Microsoft are scaling back their ad relationship. Microsoft powered much of Facebook's display ad network. Facebook is no longer using Microsoft for their international display ads but might also drop them in the U.S. as well. Back in 2007, Microsoft invested $240 million in Facebook, and made an ad deal. The ad deal originally did not include search but soon later added Live Search to Facebook. Most these relationships do not last forever - so it will be interesting to see where Facebook goes from here. Do they continue a relationship w [...]


Apple iPhone To Drop Google For Bing?

A BusinessWeek piece named Apple vs. Google discusses much of the recent competitive business products the two companies have. On page three of that article there are some analysts who suspect Apple may drop Google as the default iPhone search provider, in favor of Bing. Jonathan Yarmis, research fellow with the consulting firm Ovum, was interviewed by BusinessWeek, and BusinessWeek wrote: Some analysts believe the Apple-Google battle is likely to get much rougher in the months ahead. Ovum's Yarmis thinks Apple may soon decide to dump Google as the default search engine on its devices, pri [...]


CES: Microsoft Expands Scope Of HP Search Relationship To 42 Countries

Microsoft CEO Steve Ballmer gave the opening keynote at the Consumer Electronics Show in Las Vegas last night. It was a review of Microsoft accomplishments and product launches during 2009 (e.g., Windows 7, Bing) as well as a preview of some products coming to market (e.g., Project Natal for Xbox) in the future. Ballmer spent some time talking about Bing and Bing Maps, as well as providing a demo of the latter and the new Street Side capability. Ballmer announced that Bing would become the default search engine and MSN the default homepage on HP computers in 42 countries. This is ess [...]


With Mobile Ad Networks Being Snapped Up By Google And Apple Will Yahoo Or Microsoft Be The Next To Buy?

In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who'd simply not paid attention before: "Hey, maybe this thing IS for real." Now Apple is reportedly buying another tier one mobile ad network, Quattro Wireless, for $275 million. That immediately raises the question: What will Yahoo and Microsoft Do? Yahoo already is a top mobile ad network and so is Microsoft -- in both traffic and estimated revenues. Both rank in the top five in terms [...]


As Verizon Implements Bing Default Search Deal, Company Sees User Backlash

The wide-ranging search and advertising deal between Verizon Wireless and Microsoft reportedly cost Redmond between $550 million to $650 million in revenue guarantees over five years, according to prior reports in the Wall Street Journal. The deal specifically exempts Android handsets, such as Droid, from the provision that Bing become the default search engine on Verizon's mobile devices. Verizon Wireless is the largest wireless carrier in the US with 89 million subscribers. As Verizon has begun to implement the Microsoft deal, and involuntarily installed the Bing app on many BlackBerry [...]


MSN: Bing’s Not-So-Secret Weapon

The recently redesigned MSN is now in preview. We wrote about it when the redesign was announced in early November. The portal has a massive global audience of more than 600 million according to Microsoft. Different countries will have somewhat different looking MSNs, which it turns out is the source of roughly 45% of Bing’s query volume. Thus MSN is critical, at least for now, to Bing's continued success. If MSN grows and gains users Bing will presumably gain and grow query volumes. One of the very nice features of MSN is the "local edition" area, which contains news and other loc [...]


Yahoo, Microsoft Close Search Deal

It's somewhat ceremonial, but also an important milestone: Yahoo and Microsoft have announced the finalization and execution of the search deal that was first announced in late July. The companies issued this statement: "Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation. "Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of t [...]


Canada, Australia Give OK To Microsoft-Yahoo Deal

The governments of Canada and Australia have given their okay to the proposed Microsoft-Yahoo Search Deal. The Australian Competition and Consumer Commission (ACCC) has published its findings, which say that "the proposed agreement was unlikely to result in a substantial lessening of competition." The ACCC points to an existing deal in which Microsoft is using Yahoo's paid search platform in Australia, and says that the two companies' "share of online paid search advertising queries in Australia was limited." (Ouch.) The Canadian Competition Bureau has not yet published its findings, but [...]


Bing Launches Wolfram Alpha Collaboration & Several New Search Features

There's a lot of news today coming out of Bing headquarters, perhaps most notably that the long-rumored partnership with Wolfram Alpha is finally coming to fruition. Bing's announcement today explains that the collaboration will cover two specific areas: nutritional information and mathematics. Nutritional Data With help from Wolfram Alpha, Bing says it can now help users make smarter diet choices. When searching for specific food items, searchers will see a new Nutrition tab that offers more information. And at the bottom of the search results page, Bing will show the nutrition facts [...]


MicroHoo-Ying Eyeing Global Reach, What About Ask?

There's a report from Reuters this morning that Microsoft and Yahoo are considering expanding the scope of their search deal "outside the United States": Microsoft Corp Chief Executive Steve Ballmer said on Thursday the company could look to extend its search engine partnership with Yahoo outside the United States, if it gets regulatory approval. Wasn't that already the intention? I thought it was a global deal already. European regulators wouldn't be considering it if it didn't apply to their markets; they wouldn't have jurisdiction. So I guess I'm a bit confused I guess. Regardless, if [...]


American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal

One of the factors behind the US Justice Department's (DOJ's) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the "4As," or American Association of Advertising Agencies, has formally announced its support for the Yahoo-Microsoft search deal. Below is the full text of the letter, which was signed by 4As President and CEO Nancy Hill, along with the heads of the f [...]


Facebook’s Focus Is Friend Search; Bing ‘Sort Of’ Adds Value

When it comes to search, Facebook's focus was, is, and apparently always will be on the idea of "friend search." That's the main conclusion you draw from reading paidContent's interview with Akhil Wable, the man leading Facebook's search product. Friend search is becoming a core part of the social web experience, and it's an area where other companies are trying to compete with Facebook on some levels. Yahoo just announced an update to Yahoo Profiles with a focus on sharing and finding out what friends are doing. Google Reader has friend sharing features built in. And "friend search" is wha [...]


Microsoft’s Lu A Formidable Search Foe For Google

The NY Times offers an extensive and flattering profile of the former Yahoo EVP Qi Lu who, in January, 2009 was named president of online services for Microsoft. Lu was deemed an unlikely appointment by some given his background not as a business and advertising executive but rather as an engineer. However, he was apparently instrumental in helping facilitate the Yahoo-Microsoft search deal. One of the striking things about the article is the uniform praise Lu receives from former Yahoo colleages and Google's Udi Manber: "He is probably the best competition I can have." The other is Lu's d [...]


BT/Yahoo Portal Now Powered By … Not Yahoo, Not Bing, Google!

Those with BT broadband in the UK have noticed that the Yahoo/BT portal at bt.yahoo.com has a new search technology provider. You would guess that if Yahoo would replace their own search technology, it would be in exchange for Bing, in light of the recent news about the Bing & Yahoo deal. You would be wrong to think that because Google is now powering the search technology Yahoo/BT portal. Here is a screen capture of the search box that now says, "Powered by Google," taken from ConnectedInternet.co.uk, which tipped us to this: I know the Yahoo and Microsoft deal has not been s [...]


Yahoo Acquires Arab Portal, Bing Gets Backdoor Into Deal

This morning Yahoo announced that it was acquiring Maktoob.com, "the leading online community in the Arab world." According to Yahoo the site has an audience of 16.5 million people. The purchase price has been estimated at between $75 and $100 million and was apparently in the works before the search deal with Microsoft was announced last month. Yahoo said the acquisition is part of a larger strategy to grow its audience in emerging markets and become the "destination of choice" in those locations. Yahoo described its Maktoob rollout strategy in in a blog post: Initially, we’ll plan to [...]


Wolfram Alpha Updates Its Progress; Also Has Deal With Bing?

A little more than three months after its launch, Wolfram Alpha is getting smarter, bigger (in a couple ways), and busier. That's the word from Stephen Wolfram in a blog post about the site's progress so far. Not mentioned in his post is an unconfirmed report from TechCrunch that Wolfram Alpha also has a licensing deal with Bing. Wolfram says one of the main challenges his fact engine has faced so far is in how people type queries: "Close to half the time that Wolfram|Alpha doesn't give a result, it's not because it doesn't have the necessary knowledge, or can't do the necessary computat [...]


Facebook Begins New Search Rollout

Facebook said this afternoon that it's "beginning the roll out of Facebook Search to all users," which was previously being selectively tested. I'm unable to see it yet. But the Facebook blog explains: You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results w [...]


After Buying Performics From Google, Publicis Buys Razorfish From Microsoft

Yesterday Microsoft and French advertising holding company Publicis Groupe announced that the latter was buying agency Razorfish. Razorfish came to Microsoft as part of the $6 billion aQuantive deal, the largest acquisition in Redmond's history. As part of the deal Publicis will give Microsoft 6.5 million shares, amounting to a roughly 3 percent stake in the holding company. The total value of the deal is estimated at $530 million. Just over half of that will be in cash. According to a statement by Publicis CEO Maurice Levy, "Once this acquisition is complete, about a quarter of our revenue [...]


It’s Finally Official, Microsoft & Yahoo Make A Deal, Yahoo Gives Up On Search

As expected, Microsoft and Yahoo have finally struck a deal, one that with regulatory approval, they hope will be in place by early 2010. Microsoft has issued a press release and created a minisite about the deal. A press conference is happening later today (which we'll live blog), and we'll have continuing coverage. The details so far: The term of the agreement is 10 years Microsoft will acquire an exclusive 10 year license to Yahoo!'s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms [Note f [...]


Reports: Micro-Hoo Search Deal Coming Within 24 Hours

There are reports coming out of the Wall Street Journal and AllThingsD that a search/ads deal between Microsoft and Yahoo will be announced within the next 24 hours. According to the Journal's coverage: The likely deal, which has yet to be approved by either company and could still be delayed further, involves Yahoo agreeing to use Microsoft's search engine on its own sites. But in a shift from earlier discussions, Yahoo would handle selling the text ads that appear next to the search results for its sites and some Microsoft sites, say these people, boosting Yahoo's share of the search advert [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide